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University of Illinois Urbana-Champaign

Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention

dc:creator Faisal, Naufil Bin

thesis:degree_name M.S.

dc:date2025

Abstract

dc:description

Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms

Degree

thesis:*

Name thesis:degree_name: M.S.
Level thesis:degree_level: Thesis
Discipline thesis:degree_discipline: Advertising
Grantor: University of Illinois Urbana-Champaign
Year dc:date: 2025

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Faisal, Naufil Bin
Contributors dc:contributor: Sar, Sela
Ham, Chang Dae
Hitchon, Jacqueline

Subjects

dc:subject × 6

Rights

dc:rights

Statement dc:rights: Copyright 2025 Naufil Faisal
Language dc:language: en, eng

Identifiers

dc:identifier.*

Handle dc:identifier: https://hdl.handle.net/2142/129235
OAI identifier oai:identifier: oai:www.ideals.illinois.edu:2142/129235

Chain of custody

source

Harvested from: University of Illinois - Urbana-Champaign
Base URL: www.ideals.illinois.edu/oai-pmh
Last updated: 2026-07-22
Source record: OAI-PMH GetRecord

related terms

citation

Faisal, Naufil Bin. Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention. Thesis thesis, University of Illinois Urbana-Champaign, 2025. https://hdl.handle.net/2142/129235

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