Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 117 for “"Purchase Intention"”.
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Self-Esteem and TikTok-Inspired Purchase Intention among Young Adults
… between self-esteem and TikTok-inspired purchase intention among young adults in Iceland and whether age and gender were associated with purchase intention on TikTok. A total of 79 participants (61 women, 77.2%; 61 aged 18–24 years, 77.2%) completed an online survey including the …
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The golden touch: how screen touches influence product attitude and purchase intention
… with media influence consumers’ attitude and purchase intention in online shopping, and how congruity between the touch feeling of specific products and touchscreens may moderate this effect of interaction. Participants viewed pictures of products which had either congruent or incongruent …
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A comparison of traditional and digital mediums’ effect on reach and purchase intention
… new ways to reach their consumers and increase purchase intention. Digital media marketing can be described as the component of marketing that utilizes the internet and other online digital techniques and technology, i.e. computers, smartphones as well as other digital media such as social media …
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The effect of opinion leadership on purchase intention : a study among University students
… affect consumers’ attitudes and their subsequent purchase intention, when compared to the traditional forms of advertising. This dissertation commences with the literature review, then it outlines the quantitative methods employed in this study and focuses on the methodology used. The results are …
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Enhancing Augmented Reality with Audio: When and why it boosts online purchase intention
… on customers' decision-making and behavioural intentions has overlooked the role of audio in this environment. This study investigates the role of audio through product sounds in an AR experience, and by using active inference theory, it demonstrates how enhancing AR environments with sound can …
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Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms
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An investigation of multiple message processing within the context of purchase intention change
… tests three models that predict the expected intention change that results when people read and think about written advertising copy. The three models were derived from the principals of information processing 4 theory. This framework predicts that change in intention is a function of the …
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Fashion Meets Twitter: Does the Source Matter? Perceived Message Credibility, Interactivity and Purchase Intention
… friend/acquaintance). Online interactivity and purchase intention of potential customers were also assessed to examine if a particular message source and its credibility increase the likelihood of online engagement with the message and customers' intention to purchase.;Findings indicate that of …
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The impact of culture on trust and purchase intention in social commerce shopping behaviour
… and is established as a positive influence on purchase intention. Considering the impact of trust on the consumer decision-making journey online, how this trust develops and what moderates this trust are of equal significance to brands and academics. Despite the plentiful research conducted in …
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Hotel Corporate Social Responsibility: Guest Satisfaction, and Repeat Purchase Intention in China's Domestic Hotel Market
… impacts that may follow for repeat purchasing intentions of hotel accommodation. Based on a literature review, this thesis first proposed a four dimensional CSR scale, which covers customer, environment, employee and community, and then attempted to measure how customers perceive hotel CSR …
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Impact of Environmental CSR on Consumer Purchase Intention in the Automobile Sector of the UK
… of the impact of environmental CSR on consumer purchase intentions in the UK. The rationale for conducting this research is the growing concerns related to sustainability and the increasing trend of customers looking to prefer associating with those organisations that are implementing …
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How different types of anticipated regret advertising messages interact with mood to influence purchase intention
… mood and AR message types on participants’ purchase intention. Implications and future research will be discussed.
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Investigating the factors that drive social commerce purchase intention amongst the millennials in South Africa
… - particularly how they affect millennial's purchase intentions in social commerce. A sample of 261 millennials was received from two different provinces Western Cape and Gauteng. The findings revealed that platform reputation, reviews, ratings, and product differentiation enhance trust and …
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“It’s so me!” Using Value-Expressive and Socially-Adjusted Attitude Functions to Predict Counterfeit Purchase Intention
… This is where a consumer knowingly and willingly purchases counterfeit goods. One of the most frequently counterfeited products is a purse, for their easy replications and brand names.</p> <p>Using a psychological theory created by David Katz in 1960, an electronic survey was distributed to 182 …
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She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention
… comparison, consumer self-esteem, and consumer purchase intention among females age 35 to 44. The author hopes that such research will provide advertisers with a better understanding of the complex relationships between factors leading up to the purchase of a product. In the present experiment, …
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Understanding Online Trolling Exposure's Impact on Purchase Intention: The Case of the Xbox Tax
… to toxic online discussions affects consumers’ purchase intention, particularly in the video game industry. Using negativity bias, Elaboration Likelihood Model, brand hate, the unified theory of toxic behavior in video games, and the horn effect as anchors, this dissertation examines the impact …
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The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
… attitude towards the brand and subsequently on purchase intention. A sample of 201 respondents was selected using convenience sampling method. The data was collected using an online self-administered questionnaire. Data analysis was performed using the Statistical Package for Social Sciences …
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A quantitative analysis of Augmented Reality visual merchandising on online purchase intention: A consumer neuroscience approach
… of visual merchandising can influence consumer purchase intentions, paying particular attention to Augmented Reality (AR) and how its inclusion in the online shopping industry could mark a pivotal change. The study addresses present difficulties in online retail such as the lack of touch and …
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