Impact of Environmental CSR on Consumer Purchase Intention in the Automobile Sector of the UK

The research is about the analysis of the impact of environmental CSR on consumer purchase intentions in the UK. The rationale for conducting this research is the growing concerns related to sustainability and the increasing trend of customers looking to prefer associating with those organisations that are implementing sustainability measures. The other justification for researching this topic is the vulnerability of firms in the automobile sector towards causing environmental issues. Therefore, the findings of the study have considerable practical and theoretical significance. The research is carried out through primary data, which was collected from customers of automobiles in the UK by performing surveys. The reason behind choosing customers for data collection is that the research is mainly directed towards them and their preferences when it comes to considering the aspect of environmental CSR while purchasing automobiles. The results of the research were derived through applying statistical techniques such as regression and correlation, which were applied by using SPSS. The application of these tools was important considering the use of quantitative data for deriving the required findings from the study. The overall findings of the research illustrated that environmental CSR has a positive impact on customer purchase intentions in the UK. This was evident from the positive values of regression and correlation analysis. The findings of the research have theoretical as well as practical significance in terms of highlighting the importance of environmental CSR for automobile companies, especially in the UK. Nevertheless, there were some limitations of the study that were reported, such as limiting findings to the UK, along with limitations of the sample size.

Name dc:type.qualificationname

dba

Level dc:type.qualificationlevel

doctoral

Grantor dc:publisher.institution

University of Wales Trinity Saint David

Year dc:date.issued

2025

Author dc:creator

• Shahzad, Waseem

• HD28 Rheoli. Rheoli Diwydiannol
• HF Masnach

Dc Identifier Grantnumber

UWTSD

OAI identifier oai:identifier

oai:repository.uwtsd.ac.uk:3969