{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/129235"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/129235","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","abstract_has_math":false,"creators":["Faisal, Naufil Bin"],"institution":"University of Illinois Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Sar, Sela","Ham, Chang Dae","Hitchon, Jacqueline"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-05-09","date_published":"2025-05-09","updated_at":"2026-07-22T22:25:04Z","subjects":["Informative","Nostalgic","Ad Type","Involvement","Manipulation","2x2"],"languages":["en","eng"],"rights":["Copyright 2025 Naufil Faisal"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/129235","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Sar, Sela","Ham, Chang Dae","Hitchon, Jacqueline"]},{"key":"dc:creator","label":"Author","values":["Faisal, Naufil Bin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2025-05-09","2025-05"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Informative","Nostalgic","Ad Type","Involvement","Manipulation","2x2"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2025 Naufil Faisal"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/129235"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","The student, Naufil Faisal, accepted the attached license on 2025-04-22 at 18:53.","The student, Naufil Faisal, submitted this Thesis for approval on 2025-04-22 at 18:58.","This Thesis was approved for publication on 2025-05-09 at 13:15.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21894 on 2025-10-19 at 18:09:39","This study examines the impact of nostalgic and informative advertising appeals on consumers’ decision-making. It also looked at how nostalgic and informative advertising appeals interact with consumers’ level of involvement (i.e., high vs. low) to influence consumers’ attitudes toward the advertisement, bran,d and purchase intention. A 2x2 An experimental factorial design was used. A sample of 124 people participated in the study. The findings suggest that nostalgic ads, especially in low-involvement situations, generate a more positive impact on attitudes than informative ads. For high involvement, the result shows that both nostalgic and informative ads have a similar effect on attitudes and purchase intention. These results advance our knowledge of the strategic applications of both nostalgic and Informative ad appeals."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention"]}]}],"canonical_facts":{"dc:contributor":["Sar, Sela","Ham, Chang Dae","Hitchon, Jacqueline"],"dc:creator":["Faisal, Naufil Bin"],"dc:date":["2025-05-09","2025-05"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","The student, Naufil Faisal, accepted the attached license on 2025-04-22 at 18:53.","The student, Naufil Faisal, submitted this Thesis for approval on 2025-04-22 at 18:58.","This Thesis was approved for publication on 2025-05-09 at 13:15.","DSpace SAF Submission Ingestion Package generated from Vireo submission #21894 on 2025-10-19 at 18:09:39","This study examines the impact of nostalgic and informative advertising appeals on consumers’ decision-making. It also looked at how nostalgic and informative advertising appeals interact with consumers’ level of involvement (i.e., high vs. low) to influence consumers’ attitudes toward the advertisement, bran,d and purchase intention. A 2x2 An experimental factorial design was used. A sample of 124 people participated in the study. The findings suggest that nostalgic ads, especially in low-involvement situations, generate a more positive impact on attitudes than informative ads. For high involvement, the result shows that both nostalgic and informative ads have a similar effect on attitudes and purchase intention. These results advance our knowledge of the strategic applications of both nostalgic and Informative ad appeals."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/129235"],"dc:language":["en","eng"],"dc:rights":["Copyright 2025 Naufil Faisal"],"dc:subject":["Informative","Nostalgic","Ad Type","Involvement","Manipulation","2x2"],"dc:title":["Informative vs nostalgic advertising and their impact on brand’s attitude and purchase intention"],"dc:type":["text"],"thesis:degree_discipline":["Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:04Z"}