Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 57 for “"B2C"”.
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Mobile marketing strategies for B2C companies
Mobile application ('apps') development is a recent pandemic phenomenon; companies that are not associated with mobile technologies are noticing it and want to develop their own mobile apps. However, these companies do not realize that they need to have a mobile strategy in place, just like their …
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Modelo B2C para la empresa NGC Agrosciences Colombia
… Colombia está transitando de un modelo B2B a uno B2C para superar limitaciones como altos costos operativos, dependencia de intermediarios y baja rentabilidad, aprovechando tendencias como la digitalización del agro, el e-commerce y tecnologías como IA y blockchain. Un benchmarking reveló que este …
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Διερεύνηση της χρήσης αποκεντροποιημένων οικονομικών συστημάτων πληρωμών σε B2C περιβάλλον
Στις μέρες μας, το Διαδίκτυο δημιουργεί πολυάριθμες ευκαιρίες για ανθρώπους που αποφασίζουν να αγοράσουν ή να πουλήσουν αγαθά και υπηρεσίες ή να αναπτύξουν μια νέα επιχείρηση στο Διαδίκτυο. Δεν χρειάζεται πολύς χρόνος για να σερφάρετε στο διαδίκτυο, να επιλέξετε ένα προϊόν ή μια υπηρεσία και να …
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Mejoramiento de módulo de consulta de información analítica de consumo B2C mediante IA
Este documento está orientado a analizar y resolver el problema de inconsistencias en la herramienta Inside Analytics de Streann Media, una empresa de desarrollo de plataformas OTT bajo el modelo SaaS. Esta herramienta presenta fallos que afectan la confiabilidad y la toma de decisiones de los …
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Price Competition Reduction Strategies in Chinese B2C E-Commerce Markets: A Case Study
… and examines the competitive landscape of major B2C firms in China’s e-commerce industry, where online retail markets have seen exponential growth over the last two decades. It shows that firms in Chinese online retail markets are facing heightened price competition due to reduced search costs …
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Industria tabacalera: B2B&B2C, mito o realidad en una industria de consumo masivo como la tabacalera?
Esta tesis solo está en formato papel por lo que se debe consultar en la propia Biblioteca Di Tella. La consulta se hace solo bajo reserva escribiendo a serviciosbiblio@utdt.edu.
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Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality
In the era of connectivity, personalisation is an increasingly popular phenomenon in the marketplace. Modern customers are more demanding with higher barging power. The evolution towards customer-dominant logic (CDL) illuminates the transmission of value-creating roles to customers beyond visible …
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Focusing on consumer-to-consumer trust in electronic commerce with age and gender factors
… in ecommerce including business-to-consumer (B2C) and consumer-to-consumer (C2C). Although C2C has been found to be more popular than the B2C e-commerce, main stream tends to focus on B2C ecommerce without making a distinction between B2C and C2C. This study expected that two influences: …
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Optimización del modelo de negocio B2B y exploración del modelo B2C para Santos Tabares S.A.S: un enfoque estratégico en la industria textil
… estratégica para implementar un modelo B2C (Business to Consumer) en Santos Tabares S.A.S., una empresa textil colombiana que actualmente presenta una alta dependencia financiera en contratos específicos con un número reducido de clientes B2B. Esta dependencia genera riesgos financieros …
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Erfolgsfaktoren des Supply-Chain-Risikomanagements in der Krise – Eine empirische Analyse kleiner und mittlerer B2C-Unternehmen in Deutschland am Beispiel der Coronapandemie
… in the risk management of small and medium-sized B2C companies in the face of the SARS-CoV-2 pandemic, suggest considerable lack of awareness of how to deal with a pandemic crisis effectively from an economic point of view. The high extent of damage caused by the pandemic can be attributed to the …
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Marketing B2C digital y adquisición de prendas en consumidores entre 20 y 40 años de los supermercados de Lima Metropolitana, periodo 2023
… al problema de cómo influía el marketing B2C digital en la adquisición de prendas por parte de consumidores en los supermercados de Lima Metropolitana durante el año 2023, originado por el crecimiento del comercio digital y la integración de productos no tradicionales, como prendas de …
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Investigating the factors affecting business-to-consumer e-commerce adoption in Egypt
… affecting the adoption of business-to-consumer (B2C) e-commerce in Egypt. This study has adopted a quantitative methodology to answer the research questions and test the proposed sixteen hypotheses. The research sample of this study included 600 Egyptian respondents. Regression Analysis has been …
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A framework for the implementation of B2C e-commerce in Saudi Arabia : a comparative study of Saudis living in Saudi Arabia and those living in the UK, and the perception of Saudi companies
… to the implementation of Business to Customer (B2C) EC in Saudi Arabia, after reviewing the literature on B2C EC, and testing several factors pertinent to the Saudi Arabian context. The researcher has adopted a novel approach by securing the perceptions of Saudi nationals living in Saudi Arabia …
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Návrh rozvoje marketingového mixu pro posílení aktivit na B2B trhu
… s názvem ReThink, který se snaží plně přejít z B2C trhu na B2B trh. Tento návrh by měl pomoci posílit aktivity projektu na B2B trhu. Práce se skládá ze tří částí. První část poskytuje teoretický základ, vysvětluje klíčové marketingové koncepty, analýzy používané k posouzení makroprostředí a …
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A study of switching behaviours in the B2B service sector
… There is abundant quantitative research on B2C loyalty, but limited qualitative research for B2B loyalty within the services sector. This research has filled the gaps and contributes to the study of B2B switching by analysing the behaviours of the client, 'switched to', and 'switched from' …
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El impacto de las redes sociales en la función consumo
… ventas en el mercado de consumo masivo directo B2C (Business to consumer), medido a través de la manera en que las redes sociales afectan las preferencias del consumidor y por esta vía su función de consumo en la población
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Comparative Mining of Multiple Web Data Source Contents with Object Oriented Model
… and derived contents of Business to Customer (B2C) such as BestBuy and Future Shop. The current WebOMiner system generates and extracts from only one product list page (e.g., computer page) of B2C web sites and still needs to generate and extract from a more comprehensive web site object …
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E-commerce success : an empirical validation and test of alternative models
The business to consumer (B2C) aspect of electronic commerce (e-commerce) is the most visible business use of the Internet. There is a need to identify and understand the relationships between the antecedents of successful B2C e-commerce, and determine a valid measure of the success of an online …
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An analysis of factors affecting the adoption of business-to-consumer e-commerce by SMEs in developing countries: case study Zimbabwe
… a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.
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Conflict of Laws in E-Commerce in the UAE and the Prospect for Harmonization among Gulf Cooperation Council Member States
… (B2B) and business-to-consumer (B2C), within the United Arab Emirates (UAE), and across member states of the Gulf Cooperation Council (GCC), requires development in the areas of determining the judicial jurisdiction and the law applicable to those transactions. Following analyses …
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