An analysis of factors affecting the adoption of business-to-consumer e-commerce by SMEs in developing countries: case study Zimbabwe

Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterprises (SMEs) in developing countries show evidence of delays, and failure to adopt e-commerce solutions in those countries. In the past, little research has been done to identify the reasons for this. This study seeks to explore the factors that influence a decision to adopt Business-to-Consumer (B2C) e-commerce by SMEs in developing countries, using Zimbabwe as a case study.

Grantor dc:publisher.institution

Department of Information Systems

Year dc:date.issued

2012

Author dc:creator

• Mashanda, Precious R

Advisor dc:contributor.advisor

• Cloete, Eric

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/12185

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/12185