An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

Naidoo, Gedala Mulliah

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University of Zululand

An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

dc:creator Naidoo, Gedala Mulliah

dc:date.issued2011

Abstract

dc:description.abstract

This study explores how new technologies are being adapted to advance and retain their market segment.

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Naidoo, Gedala Mulliah
Advisors dc:contributor.advisor: Rugbeer, H.
Rugbeer, Y.

Subjects

dc:subject × 4

Rights

dc:rights

Licence: https://devspace.unizulu.ac.za/bitstreams/35407ee6-b3a9-465d-8a5d-d43a8d702d0d/download

Chain of custody

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Harvested from: University of Zululand
Base URL: uzspace.unizulu.ac.za/server/oai/request
Last updated: 2026-07-24
Source record: OAI-PMH GetRecord

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citation

Naidoo, Gedala Mulliah. An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior. 2011.

An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

Abstract

Author and committee

Subjects

Rights

Chain of custody

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