Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 378 for “"Consumer behavior"”.
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Marketing models of consumer behavior
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1981.
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ESSAYS ON CULTURE AND CONSUMER BEHAVIOR
… it is important to understand how culture shapes consumer behaviors. At the same time, with society evolving rapidly, it is crucial to understand how consumers react to rising cultural phenomenon, as well as the implications of social phenomenon for consumers. In this dissertation, I present three …
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Purchase-Consequences, Personality and Consumer Behavior
Made available in DSpace on 2015-05-12T22:32:27Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 7317257.PDF: 4630305 bytes, checksum: 1a88811b04bfeb91a6526f754b7197b8 (MD5) Previous issue date: 1972
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Essays on Consumer Behavior and Demand Analysis
… loosely related essays. Both are motivated by consumers? behavior regularities in different market environments. My goal is to show evidence of behavioral biases among decision makers and the consequences of those behavioral effects. Given each market?s environment, I found evidence that …
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Implications of Consumer Behavior in Retail Operations
<p>Consumers have become increasingly sophisticated along multiple dimensions. For example, they may consider whether and when to purchase from a firm based on current and future prices and product availability. Notably, empirical evidence suggests that a significant fraction of consumers do not …
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Essays on consumer behavior in retail stores
… All these chapters examine some facet of consumer behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national …
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Two Essays on Hope and Consumer Behavior
… emotion, research on the impact of hope on consumer decision making is relatively sparse. The first essay examines the impact of hope on gambling intentions. Findings from seven studies, including one consequential, demonstrate that in a gambling context, hope leads to suboptimal decisions …
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Three essays on consumer behavior in commodity markets
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-05-01
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Essays on market structure, competition and consumer behavior
… of essays on market structure, competition and consumer behavior. In Chapter 1 I develop and estimate a structural model of demand for commercial bank deposit services, which allows me to analyze consumer response to various bank characteristics, as well as to measure the consumer welfare in …
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Three Essays on Analyzing and Managing Online Consumer Behavior
… has fundamentally changed the ways firms and consumers interact. The ongoing evolution of the Internet-enabled market environment entails new challenges for marketing research and practice, including the emergence of innovative business models, a proliferation of marketing channels, and an …
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Consumer behavior changes across income levels : meat market analysis
This study intends to test how consumer behavior changes across income levels using time series data of the meat markets in Korea and the U.S. An income growth is one of the most significant and powerful trends in the modern economy and expected to continue its trend in the future. So finding …
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"Buy Local" Consumer Behavior and Wood Products: A Case Study
<p>Consumers in the United States are increasingly interested in buying locally grown/produced (LG/P) agricultural products (Connor et al. 2009).<strong> </strong>In comparison, consumer interest<strong> </strong>in buying local wood products is not evident. In the same way that the LG/P …
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Consumer behavior in a multichannel context and its managerial implications
… papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications.
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A Multi-Dimensional Approach to Social Relationships in Consumer Behavior
<p>While consumer research has long explored social influences in consumer phenomena, the literature rarely considers the implications of different dynamics in relationships. In this dissertation, I take a multi-dimensional perspective on social relationships in consumer behavior. In Chapter 1, I …
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Religion and consumer behavior: Marketing implications of consumers’ God conceptualizations
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2026-05-01
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An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior
This study explores how new technologies are being adapted to advance and retain their market segment.
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Consumer behavior and policies for sustainable production: essays on sustainable labeling
La tesi si compone di quattro capitoli volti ad analizzare diversi aspetti della certificazione di sostenibilità per le produzioni agroalimentari. Il primo saggio valuta il comportamento di acquisto dei consumatori per i prodotti ittici sostenibili, considerando gli attributi della sostenibilità …
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Consumer behavior as risk taking; a new model and new hypotheses.
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.
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