A Collective Sense of Place and the Image of the City @ Urban Public Spaces: Analysis on People's Perception of User-Generated Image Content and Hashtags on Instagram

Urban public spaces are constantly restructured with new meaning, reflecting their socio-cultural, political, historical, and technological influences. Over the last two decades, the rapid technological advancements and increasingly widespread use of mobile devices give people a chance to share their experiences of their immediate surroundings through various applications. As these platforms enable people to create and exchange various forms of User-Generated Content (UGC) has gained wide attention as an invaluable source of information on human-environment relationships including people's timely perception, emotion, preference, and sense of place in public space. This study employs quantitative content analysis to identify collective perceptions of urban public spaces and their characteristics as projected through a photo-sharing social media application, Instagram. A total of 1,200 users' photos and associated hashtags geo-referenced to three New York City urban public spaces, Bryant Park, Madison Square Park, and Union Square. This study begins with a qualitative phase, employing manual categorization techniques to identify the concepts in visual and textual data. The second phase applied a statistical analysis method, a set of descriptive analytics, and chi-square tests to answer the research questions for this study. Findings indicate physical attributes of urban squares are the most dominant type of geo-referenced users' photographs through the visual social media platform. People's immediate perceptions vary with time and place, while the patterns of hashtag usage found in this study show no difference across the three urban squares. people's perception of urban squares goes beyond the boundaries of the square itself, encompassing the streetscape, buildings, and local businesses adjacent to the square. While people rarely utilize hashtags as a method of emotional expression, findings show a clear connection between hashtags associated with users' photo content and the image of the city.

Name thesis:degree_name

Doctor of Philosophy

Level thesis:degree_level

doctoral

Discipline thesis:degree_discipline

Architecture and Design Research

Department dc:contributor.department

Architecture

Grantor dc:publisher

Virginia Tech

Year dc:date.issued

2022

Author dc:creator

• Lee, Hana

Chair dc:contributor.committeechair

• Kim, Mintai

Committee members dc:contributor.committeemember

• Clements, Terry L.
• Bohannon, C. L.
• Xiang, Zheng

• sense of place
• urban public space
• social media
• Instagram
• hashtags

Statement dc:rights

• In Copyright

Licence dc:rights.uri

• http://rightsstatements.org/vocab/InC/1.0/

Language dc:language.iso

en

Dc Identifier Other

vt_gsexam:33345

OAI identifier oai:identifier

oai:vtechworks.lib.vt.edu:10919/107334