Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 340 for “"Instagram"”.
-
Instagram sem markaðstól
… skoða hver sé æskileg notkun á samfélagsmiðlinum Instagram í markaðssamskiptum og þá hvað miðillinn getur gert fyrir vörumerki. Rannsóknarspurningin er: „Hver er ákjósanleg notkun Instagram í markaðssamskiptum?“ Rannsóknin er tvíþætt. Fyrst eru tekin stýrð viðtöl við fjóra viðmælendur sem sinna …
-
Hvatakaup neytenda á Instagram : hvernig hafa persónusniðnar auglýsingar, áhrifavaldar og einfaldar greiðsluleiðir áhrif á hvatakaup á Instagram?
Kauphegðun notenda á samfélagsmiðlinum Instagram hefur breyst með tilkomu ólíkra áhrifaþátta og tækniframfara á borð við algrím og gervigreind. Samfélagsmiðlar eru orðnir sívaxandi vettvangur fyrir auglýsingar á vörum og þjónustu og í dag er orðið algengara að hægt sé að versla vörur beint í gegnum …
-
Hinn nýi svaladrykkur? Ímynd orkudrykkja á Instagram
… rannsóknar var að skoða ímynd orkudrykkja á Instagram. Neysla orkudrykkja hefur sprungið út á síðustu árum og eru drykkirnir sérstaklega vinsælir hjá ungu fólki. Instagram þótti hentugur miðill til að skoða ímynd orkudrykkjanna þar sem markaðssetning þeirra fer að miklu leyti fram í gegnum …
-
Conceptual Metaphors for Eating Disorders on Instagram
… having an eating disorder. This study analyzes Instagram posts made on publicly accessible accounts that focus on eating disorder awareness and recovery. A Conceptual Metaphor Theory approach is used to identify metaphors for food, diet culture, body, eating disorders, recovery, and relapse. …
-
Communicating Food Reform Through Instagram: A Grounded Theoretical Assessment of Dialogic Engagement on Jamie Oliver's 'Food Revolution' Instagram Account
… Food Revolution campaign has a Facebook page, an Instagram page, a Twitter page, and a YouTube page, which are all used to contact with people around the world. The purpose of this thesis is to explore how the Instagram page, @foodrev, is used to post content that aligns with the mission and …
-
Áhrif samfélagsmiðla á móðurhlutverkið: Ofur-mömmur á Instagram
Vinsældir samfélagsmiðla aukast með hverju árinu og því er mikilvægt að rannsaka þau áhrif sem þeir kunna að hafa á einstaklinga innan samfélagsins sem og hlutverkin sem þeir gegna í samfélaginu. Á sama tíma virðast kröfur til mæðra að aukast og því áhugavert að skoða hvernig birtingarmyndir …
-
Áhrif áhrifavalda á kauphegðun neytenda í gegnum Instagram
… á kauphegðun neytenda í gegnum samfélagsmiðilinn Instagram. Notkun samfélagsmiðla hefur aukist mikið undanfarin ár og nýta mörg íslensk fyrirtæki sér samfélagsmiðla þegar kemur að markaðssetningu. Þá er afar vinsælt nú til dags að fyrirtæki nýti sér áhrif og orðspor áhrifavalda í markaðssetningu á …
-
Instagram and relationships: An analysis using focus groups
… group methodology, this thesis investigated Instagram’s impact on Knapp’s (1978) relational model, which conceptualized romantic relationships as occurring in stages. In particular, the purpose of this thesis was to gain insight on the ways that young adults (18–25) utilized Instagram’s …
-
Os anúncios do Instagram: perspetiva da geração Millennial
… Millennial. Mas por outro lado, a aderência ao Instagram continua a aumentar, rede social cada vez mais carregada de conteúdos promocionais. Surge assim a necessidade de cruzar dois tópicos: a alta aderência à rede social Instagram pelos Millennials e a grande resistência que esta geração …
-
Mães no Instagram: estratégias de conteúdo de influenciadoras digitais
… presents an analysis of maternity content on Instagram and its strategies applied to the influencer marketing market in Brazil. In this context, the figure of digital influencers has proven to be a fundamental part of the market's growth through the production of content on social networks. …
-
Hvers konar auglýsingaefni hrífur notendur á Facebook og Instagram?
… á samfélagsmiðlum með áherslu á Facebook og Instagram sem eru með stærstu og vinsælustu samfélagsmiðlum í heimi. Framkvæmdar voru tvær rannsóknir, annars vegar spurningakönnun sem lögð var fyrir notendur Facebook og Instagram og hins vegar A/B prófanir á auglýsingum. Auglýsingarnar voru …
-
Exploring customer engagement with Instagram influencers, post Covid-19
… 19 restrictions and customer engagement on Instagram between the relationship of users and Influencers. It also investigated changes in customer engagement due to COVID-19 restrictions with respect to the variables trust, interactivity, virtual experience, and visual display of …
-
Outdoor sports brands’ strategies for building Instagram brand community
… and the outdoor industry is no exception. Instagram, as the second most popular social networking medium globally, is a popular place to share photos and videos within the online brand community. Most outdoor brands maintain Instagram accounts as a part of their online brand community to …
-
Factors influencing cyberbullying among young adults: Instagram case study
… examine the factors influencing cyberbullying on Instagram among young adults. Instagram was chosen as a case study for the thesis because research shows that Instagram is the most preferred social networking site among the age cohort (18–30), who are popularly referred to as young adults. An …
-
Instaman: a case study of male identity expression on Instagram
… A case study of male identity expression on Instagram qualitatively looks at how men talk and express themselves on a specific social media sight. The researcher looks at two different research questions: RQ 1: How are traditional freshman and senior males using Instagram to express their …
-
Young Women's Experiences of Viewing Thinspiration and Fitspiration on Instagram
… of image-based social media platforms like Instagram, particularly among young women, researchers have begun to study relationships between social media and body image. Much of this research, however, has used quantitative research methods, which cannot capture the rich, inner experiences of …
-
Moda y digital Storytelling en Instagram: marcas Index y Sybilla
… la aplicación del digital storytelling en Instagram para el reforzamiento del valor de marcas de moda a través de la variable del engagement. Por tanto, esta investigación se basó en un análisis documental, realizado en el año 2020, sobre dos casos de marcas peruanas, Index y Sybilla, a …
-
Study on social media marketing campaign strategy -- TikTok and Instagram
… leads in a fast and efficient manner. TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. There have not been a lot of research focusing on the impact of social media marketing on these platforms …
Page 1 of 17