Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 18 of 18 for “"User-generated content (UGC)"”.
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Reporting the Syria conflict on television (2011-2014): how the use of user generated content (UGC) has shaped BBC World News TV coverage and affected journalistic practices
This thesis examines the ways in which user-generated content (UGC) has been used by BBC journalists to cover the conflict in Syria, and how journalistic working practices have altered. The data collection methods included a content analysis of news reports about Syria which aired on BBC World News …
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Breaking down the gates with participatory journalism: leveraging user-generated content for today's journalistic practices
With the increase in user-generated content (UGC) with today's information communication technologies (ICTs), there is ample opportunity for journalists to leverage UGC in their reporting. Because media organizations are continuously looking for creative and innovative ways to harness UGC to keep …
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Machine learning methods for targeting and new product development
… and focus groups to identify customer needs. User-generated content (UGC), such as online reviews, social media, and call-center data, provides an opportunity to identify customer needs more efficiently. Established methods are not well-suited for large UGC datasets because much of the content …
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Identifying customer needs from user-generated content
… and marketing research. The explosive growth of user-generated content (UGC) creates an opportunity to enhance industry-standard interview-based approaches for identifying customer needs. However, the traditional manual review approach is neither efficient nor effective when applied to a large …
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Mimosmluvní instituty užití autorského díla: výjimky, omezení, public domain a související problematika generativní AI
… intelligence. The thesis also briefly addresses user-generated content (UGC). The aim of the thesis is to clearly delineate the systematic framework of these non-contractual legal institutions, situate them within the international and EU framework, and analyse the most recent statutory licences …
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THE PERCEIVED CREDIBILITY OF PROFESSIONAL PHOTOJOURNALISM COMPARED TO USER-GENERATED CONTENT AMONG AMERICAN NEWS MEDIA AUDIENCES
… photojournalism in context to the usage of User-Generated Content (UGC) when compared across digital news and social media platforms, by individual news consumers in the United States employing a Q methodology experiment. The literature review studies source credibility as the theoretical …
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Behind the screen: the hidden digital labor of commercial content moderation
Commercial content moderation (CCM) is the practice of screening of user-generated content (UGC) posted to Internet sites, social media platforms and other online outlets that encourage and rely upon such material to generate visits to and participation from users. Despite being essential to the …
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A Collective Sense of Place and the Image of the City @ Urban Public Spaces: Analysis on People's Perception of User-Generated Image Content and Hashtags on Instagram
… people to create and exchange various forms of User-Generated Content (UGC) has gained wide attention as an invaluable source of information on human-environment relationships including people's timely perception, emotion, preference, and sense of place in public space. This study employs …
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Impact of Social Media on Prosocial Offline Outcomes
… for improved offline outcomes for their users. The contemporary landscape of social media is marked by a burgeoning number of platforms and an ever-expanding user base, giving rise to a multitude of novel social media artifacts that have the potential to significantly influence the …
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Branding Museums through UGC in China: Insights from the Cultural and Creative Industries in the Era of Digitalisation.
… museum brand meaning, particularly through user generated content (UGC) on social media, remains insufficiently theorised. This thesis addresses this gap by examining how CCP-related UGC mediates museum branding within China's digitally participatory cultural environment. Conceptually, the …
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Managing online communications and feedback relating to the Welsh visitor attraction experience: apathy and inflexibility in tourism marketing practice?
… is created is arguably essential. The impact of user generated content (UGC) and online reviews in the tourism sector has captured the attention of academics, yet the focus has been mostly on the accommodation sector. The application of online social media sites such as TripAdvisor and Facebook …
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Sharing the love: Motivation and reward in brand-related user-generated content creation for social media
… for creating unsponsored positive social media content about brands from the perspective of Content Creators and Social Media Managers. As the social media platforms’ algorithms increasingly suppress brand-created content to force paid-for business models, organic user-generated content (UGC) is …
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Essays on the Management of Online Platforms: Bayesian Perspectives
… two or more distinct, but interdependent sets of users (whether firms or individuals) who interact through the service via the Internet" (OECD, 2019). The interactions benefit both the users and the platform. Managing online platforms involves developing strategies for one or more of three value …
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Online Knowledge Community Mining and Modeling for Effective Knowledge Management
… assess the information helpfulness of user postings. Due to the voluntary nature of online participation, there is no guarantee that all user-generated content (UGC) will be helpful. It is also difficult, given the sheer amount of online postings, for knowledge seekers to find …
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The benefit of social recruiting in the Hawke’s Bay hospitality industry
… advertised on Facebook and Instagram. However, content posted by employers needs to be creative and interesting to attract them. Furthermore, students and employees are using social media to research potential employers. Therefore, they mention that social media content should involve cultural …
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The effect of negative user-generated content on consumer-based brand equity : comparing brand loyal versus non-loyal customers in the luxury wine market
With the rise of user-generated content (UGC), negative UGC could have disastrous consequences for brands: One single post could easily spread like a virus, might even go viral and brand managers have no power in limiting the damage. Negative UGC contributes towards an overall negative brand …
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Spam Analysis and Detection for User Generated Content in Online Social Networks
… of participants thatcontribute various types of contents on the Internet, which are generallyreferred as user generated content (UGC). A well designed UGC network canutilize the wisdom of crowds to collect, organize, and vote user contributedcontent to generate high quality knowledge with a …
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An exposition of the nature of volunteered geographical information and its suitability for integration into spatial data infrastructures
… widely and rapidly, and even query anyone else?s content. For this research, taxonomies and repositories of such information were examined qualitatively and using formal concept analysis (FCA). Further, this thesis attempts to reflect on the context for SDIs and VGI and the challenges and …