Consumers' Behavioral Intentions Regarding Online Shopping

This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.

Grantor dc:publisher

University of North Texas

Year dc:date

2000

Author dc:creator

• Kumar, Shefali

Contributors dc:contributor

• Kim, Youn-Kyung
• Hawley, Jana M.
• Ryan, Sherry
• Crutsinger, Christy

• Teleshopping.
• Consumer behavior.
• previous purchases
• subjective norm
• internet shopping
• behavioral intention
• Theory of Planned Behavior

Statement dc:rights

• Public
• Copyright
• Kumar, Shefali
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 47357358
https://digital.library.unt.edu/ark:/67531/metadc2634/
ark: ark:/67531/metadc2634

OAI identifier oai:identifier

info:ark/67531/metadc2634