Global ETD Search
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Showing 1 to 2 of 2 for “"Teleshopping."”.
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The implementation of the 1989 Television Without Frontiers Directive: television advertising and sponsorship in France, Germany, Italy, Spain and the UK
… States where their economic value was high. Teleshopping is likely to become a significant source of programming, especially if Member States effectively expand their limits on airtime as allowed in the 1997 text. Although some differences have been resolved in the 1997 revision of the …
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Consumers' Behavioral Intentions Regarding Online Shopping
This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI …