Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.

Grantor dc:publisher

University of North Texas

Year dc:date

2000

Author dc:creator

• Mills, Juline

Contributors dc:contributor

• Clay, Joan Marie
• Thomas, L. Fred
• Connors, Priscilla

• Airlines -- Food service.
• Consumers -- Attitudes.
• customer satisfaction
• consumer attitudes
• airline food
• branded quick-service items
• frequent flyers

Statement dc:rights

• Use restricted to UNT Community
• Copyright
• Mills, Juline
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 47357372
untcat: b2303471
https://digital.library.unt.edu/ark:/67531/metadc2562/
ark: ark:/67531/metadc2562

OAI identifier oai:identifier

info:ark/67531/metadc2562