{"id":{"repo_id":"unt","oai_identifier":"info:ark/67531/metadc2562"},"canonical_url":"https://search.dev.ndltd.org/etd/unt/info:ark/67531/metadc2562","repository":{"repo_id":"unt","name":"University of North Texas","base_url":"https://digital.library.unt.edu/oai/"},"display":{"title":"Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus","abstract":"This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.","abstract_html":"This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.","abstract_has_math":false,"creators":["Mills, Juline"],"institution":"University of North Texas","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Clay, Joan Marie","Thomas, L. Fred","Connors, Priscilla"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2000,"date_issued":"2000-08","date_published":"2000-08","updated_at":"2026-07-24T05:34:52Z","subjects":["Airlines -- Food service.","Consumers -- Attitudes.","customer satisfaction","consumer attitudes","airline food","branded quick-service items","frequent flyers"],"languages":["English"],"rights":["Use restricted to UNT Community","Copyright","Mills, Juline","Copyright is held by the author, unless otherwise noted. All rights reserved."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["oclc: 47357372","untcat: b2303471","https://digital.library.unt.edu/ark:/67531/metadc2562/","ark: ark:/67531/metadc2562"],"render_values":[{"text":"oclc: 47357372","href":null,"code":true},{"text":"untcat: b2303471","href":null,"code":true},{"text":"https://digital.library.unt.edu/ark:/67531/metadc2562/","href":"https://digital.library.unt.edu/ark:/67531/metadc2562/","code":true},{"text":"ark: ark:/67531/metadc2562","href":null,"code":true}]}]},"links":{"outbound_url":"https://doi.org/10.12794/metadc2562","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Clay, Joan Marie","Thomas, L. 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The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service."]},{"key":"dc:format","label":"Dc Format","values":["Text"]},{"key":"dc:title","label":"Title","values":["Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus"]}]}],"canonical_facts":{"dc:contributor":["Clay, Joan Marie","Thomas, L. Fred","Connors, Priscilla"],"dc:creator":["Mills, Juline"],"dc:date":["2000-08"],"dc:description":["This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service."],"dc:format":["Text"],"dc:identifier":["oclc: 47357372","untcat: b2303471","doi: 10.12794/metadc2562","https://digital.library.unt.edu/ark:/67531/metadc2562/","ark: ark:/67531/metadc2562"],"dc:language":["English"],"dc:publisher":["University of North Texas"],"dc:rights":["Use restricted to UNT Community","Copyright","Mills, Juline","Copyright is held by the author, unless otherwise noted. All rights reserved."],"dc:subject":["Airlines -- Food service.","Consumers -- Attitudes.","customer satisfaction","consumer attitudes","airline food","branded quick-service items","frequent flyers"],"dc:title":["Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus"],"dc:type":["Thesis or Dissertation"]},"updated_at":"2026-07-24T05:34:52Z"}