Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 50 for “"Customer Value"”.
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INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES
… by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics …
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Measuring the customer value of information technology
… suggests more emphasis should be placed on customer value. Customer value is the relative significance of the attributes of a given service or product compared to the price. The role of technology has become central to business function in a large number of organisations and the …
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Tailoring the prototyping process to achieve customer value
… objective for prototyping is to get the most value out of the opportunity. Value may take the form of information, performance, displaying production readiness or proving capability for the amount of resources consumed and time required. The extents to which the aforementioned variables add …
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Assessing the software development process in providing customer value
Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 1996.
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Installed base information: Ensuring customer value and profitability after the sale
… for a company interested in improving both the value their customers get from using their products and their after-sales operations' profitability. Although companies have product-related records on their sales, production, deliveries, service contracts, and service jobs, the data in the often …
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Analysis of urban air transportation operational constraints and customer value attributes
… short-range transportation solutions that enable customers to travel point-to-point more quickly than they can today using cars or public transportation. The concept of Urban Air Mobility is not new, but there has been rapidly increasing interest in providing air transportation services within …
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Understand omnichannel customer value and the human-machine user experience when using mobile application
… the human-machine user/consumer experience when customers use retail mobile applications under the omnichannel context. Customer reviews from retail mobile application were crawled and investigated by text-mining methods, including textual data pre-processing, LDA topic modeling, sentimental …
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Framework for evaluating customer value and the feasibility of servicing architectures for on-orbit satellite servicing
… monolithic satellite designs have limited the value that the satellite market generates for the space industry. To answer this question, this thesis focuses on the "Value" that satellites generate. By examining the value that satellites offer their operators, this thesis determines if …
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The effect of social media marketing on brand awareness, engagement, and customer value in South Africa : a stimulus-response perspective
… long been used to drive purchase consideration, customer loyalty and innovation for business. However, little has been done to understand the levers that businesses can use to influence customer in the SC environment The aim of the study is to understand which business levers are most effective …
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The creation and management of customer value within New Zealand agribusinesses : A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Professional Studies at Lincoln University
… food and fibre products and services to meet customer needs. It is one of the key industries that generate income for many families and the country at large. The importance of managing agribusinesses effectively therefore, should be highly endorsed. In order to manage effectively, agricultural …
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The Development of Influencing Factors on the Integration of Marketing and Sales
… if the Integration favours the creation of Customer Value.Numerous studies deal with the Integration of business departments, but there is no consensus either on the content of the term Integration or on the factors influencing it. For this reason, this study derives influencing factors …
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Determinants of customer satisfaction toward mobile banking : a case study of Bank Khartoum in Sudan
This research investigates the determinants of customer satisfaction toward mobile banking services at the Bank of Khartoum in Sudan. To achieve this, a structured questionnaire was used with 300 respondents, while 266 were usable for analysis, with an 88.7% response rate. The research employed …
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Vevőértékelés egyéni és szervezeti vásárlók esetében Az ajánlással szerzett ügyfelek jellemzői és hatásuk a vevőértékre szervezetközi viszonylatban = Customer evaluation of individual and organisational buyers. Characteristics of customers acquired through recommendation and their impact on customer value in a business-to-business context
A kutatásunk célja a marketing eszközök hosszú távú hatásának pontosabb megértése a vevőértékelési modellek egyik nehezen számszerűsíthető tényezője - az ajánlás – hatásának vizsgálata által.
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Conceptualising Customer Relationship Management and Its Impact on Customer Lifetime Value in the Taiwanese Banking Sector
… revealed that various scholars on the subject of customer relationship management hold divergent views on the exact domain of CRM because of its multi-faceted nature. Furthermore, CRM remains vague in terms of its impact on firm performance because the generative mechanisms have not been fully …
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Library decision making informed by customer values
“Customer value” is a much used and, in a number of cases, a misunderstood term, with emphasis placed on a priori categories of what provides value for the customer, rather than an effort to understand value from a customer perspective. The research presented in this thesis spans more than ten …
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Effects of Relationship Quality on Customer Perceived Value in Organizational Purchasing
… alike have underscored the importance of customer value creation in marketing. For any marketing practice to be successful, it must first create value for customers. This is also true for the practice of relationship marketing, which is enjoying popularity among organizational marketers. …
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Tourists' satisfaction with services
… study is to investigate tourists' perceptions of value and satisfaction with the quality of the tourism services in Saudi Arabia. In recent years, one of the areas for product and service differentiation has been the development of tourism services. In service industries, it is widely assumed that …
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Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus
… the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on …
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Flexible options in semiconductor design
… balance between competing goals [1]: 1. Creating customer value with low average development costs to minimize overhead over a range of products. 2. Fulfilling customer demand with the lowest per unit cost to maximize profit. 3. Exceeding customer expectations to increase market opportunity and …
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Segmentation strategies in urban retail : an application to nanostores in Bogota
… pattern analysis combined with an extended value matrix, sourced from a customer value matrix created by Marcus (1998); and 2) a precision segmentation strategy based on a diffusion mapping analysis in conjunction with a factor value matrix, derived from the principal component analysis. The …
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