Marketing Strategies for Bed and Breakfast Operations

The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.

Grantor dc:publisher

University of North Texas

Year dc:date

1999

Author dc:creator

• Lee, So Yon

Contributors dc:contributor

• Reynolds, Johnny Sue
• Valerius, Laura, 1961-
• Kennon, Lisa R.

• Bed and breakfast accommodations -- Marketing.
• Bed and breakfast accommodations -- Texas.
• bed and breakfast
• marketing
• amenities

Statement dc:rights

• Use restricted to UNT Community
• Copyright
• Lee, So Yon
• Copyright is held by the author, unless otherwise noted. All rights reserved.

Language dc:language

English

Identifier

oclc: 44800023
untcat: b2219819
https://digital.library.unt.edu/ark:/67531/metadc2188/
ark: ark:/67531/metadc2188

OAI identifier oai:identifier

info:ark/67531/metadc2188