{"id":{"repo_id":"unt","oai_identifier":"info:ark/67531/metadc2188"},"canonical_url":"https://search.dev.ndltd.org/etd/unt/info:ark/67531/metadc2188","repository":{"repo_id":"unt","name":"University of North Texas","base_url":"https://digital.library.unt.edu/oai/"},"display":{"title":"Marketing Strategies for Bed and Breakfast Operations","abstract":"The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.","abstract_html":"The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained.","abstract_has_math":false,"creators":["Lee, So Yon"],"institution":"University of North Texas","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Reynolds, Johnny Sue","Valerius, Laura, 1961-","Kennon, Lisa R."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1999,"date_issued":"1999-05","date_published":"1999-05","updated_at":"2026-07-24T05:34:52Z","subjects":["Bed and breakfast accommodations -- Marketing.","Bed and breakfast accommodations -- Texas.","bed and breakfast","marketing","amenities"],"languages":["English"],"rights":["Use restricted to UNT Community","Copyright","Lee, So Yon","Copyright is held by the author, unless otherwise noted. All rights reserved."],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["oclc: 44800023","untcat: b2219819","https://digital.library.unt.edu/ark:/67531/metadc2188/","ark: ark:/67531/metadc2188"],"render_values":[{"text":"oclc: 44800023","href":null,"code":true},{"text":"untcat: b2219819","href":null,"code":true},{"text":"https://digital.library.unt.edu/ark:/67531/metadc2188/","href":"https://digital.library.unt.edu/ark:/67531/metadc2188/","code":true},{"text":"ark: ark:/67531/metadc2188","href":null,"code":true}]}]},"links":{"outbound_url":"https://doi.org/10.12794/metadc2188","outbound_label":"DOI","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Reynolds, Johnny Sue","Valerius, Laura, 1961-","Kennon, Lisa R."]},{"key":"dc:creator","label":"Author","values":["Lee, So Yon"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["1999-05"]},{"key":"dc:publisher","label":"Institution","values":["University of North Texas"]},{"key":"dc:type","label":"Dc Type","values":["Thesis or Dissertation"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Bed and breakfast accommodations -- Marketing.","Bed and breakfast accommodations -- Texas.","bed and breakfast","marketing","amenities"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]},{"key":"dc:rights","label":"Dc Rights","values":["Use restricted to UNT Community","Copyright","Lee, So Yon","Copyright is held by the author, unless otherwise noted. 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The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained."]},{"key":"dc:format","label":"Dc Format","values":["Text"]},{"key":"dc:title","label":"Title","values":["Marketing Strategies for Bed and Breakfast Operations"]}]}],"canonical_facts":{"dc:contributor":["Reynolds, Johnny Sue","Valerius, Laura, 1961-","Kennon, Lisa R."],"dc:creator":["Lee, So Yon"],"dc:date":["1999-05"],"dc:description":["The purpose of the study was to determine (a) types of marketing strategies, (b) perceived success of marketing strategies, (c) importance of marketing strategies, (d) amenities offered to consumers, and (e) negatives (problems) in marketing strategies by bed and breakfast owners/operators. A questionnaire to assess areas of concern covered in the research questions was developed. The questionnaire contained closed- and open-ended questions, with nominal, interval, and ratio levels of measurement. The sampling frame included the 1,140 bed and breakfast owners/operators listed in the Texas Hotel Occupancy Tax Accounts Report, first quarter, 1998, as interpreted for this study. A sample of 775 of this population was randomly chosen, using a random numbers table. A response rate of 36% was obtained."],"dc:format":["Text"],"dc:identifier":["oclc: 44800023","untcat: b2219819","doi: 10.12794/metadc2188","https://digital.library.unt.edu/ark:/67531/metadc2188/","ark: ark:/67531/metadc2188"],"dc:language":["English"],"dc:publisher":["University of North Texas"],"dc:rights":["Use restricted to UNT Community","Copyright","Lee, So Yon","Copyright is held by the author, unless otherwise noted. 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