Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 4794 for “"marketing"”.
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From marketing systems to systems marketing
… dominates and stagnates the discipline of marketing study.This is done in the light of Habermas's critical theory and contemporary critical systems thinking (CST). It is argued that there is an urgent need to bring together the strengths of 'critical' and 'systems' so as to facilitate …
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Empathetic marketing
Social media plays a large role in marketing strategy for transmitting and exchanging information between companies and consumers. Even for a traditional industry such as banking, social media has become an important and necessary tool for the marketing process. Although regulators have created …
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Social marketing : the case of Affirmative Fair Housing Marketing
Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1982.
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The multi-level marketing firms : organization and marketing strategy
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1994.
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Digital marketing : role in new age marketing - revolutionary or evolutionary
This paper is a result of my passion for marketing and a humble attempt to understanding the changes surrounding, and impacting how companies communicate value to their customers and partners. It outlines the evolution process of marketing from being a miniscule function in large companies to a key …
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Newspaper marketing strategies
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing …
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In Search of Marketing Management : A Study of Managing in Marketing.
… deeper understanding, of the work of managers in marketing than that elaborated in the managerial work literature and within the marketing management discourse. Perspectives on both the character of the 'content' and 'conduct' of marketing manager work are sought. Several marketing managers, …
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Essays on the Strategic Implications of Marketing Capabilities: Marketing Exploration and Exploitation
… and ambidexterity. Essay two conceptualizes marketing capabilities as exploitation and exploration. Drawing on longitudinal objective data from publicly-traded manufacturing and service companies, this study examines how marketing exploitation and exploration capabilities impact performance …
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Marketing digital para todos
… determinar la viabilidad de crear una empresa de marketing digital que ofrezca su servicio a los negocios dedicados a la actividad económica mencionada. Como resultado se encontró que el 70% de los encuestados no utiliza el marketing digital como medio publicitario para sus negocios y de los que …
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A marketing hatékonyságának mérése
Számtalan szakirodalom szól a marketing jelentőségéről, a marketing tevékenységekről, a marketing stratégiákról, a hatékony marketingről. De hogyan lehet a marketing tevékenységet mérni? Ez a kérdés ihlette szakdolgozatomat. Dolgozatom célja, hogy pontosabb képet kapjak a marketing hatékonyságának …
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Internetový marketing elektronického obchodu
V diplomové práci se budu zabývat internetovým marketingem pro nově vzniklý elektronický obchod zabývající se prodejem kabelek. V práci bude popsán teoretický základ, který bude použit jako východisko pro zpracování jednotlivých analýz a následného návrhu strategie internetového marketingu tak, aby …
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Essays in Marketing Innovations
… consists of three chapters on understanding marketing innovations, including targeted marketing and new product development. The first chapter studies a novel targeting problem that many firms face and develops a new method for targeting experimentation. Adaptive learning policies that guide …
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The marketing-manufacturing interface.
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1972. M.S .
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Analytical essays on marketing
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1993.
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