How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone

Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.

Name thesis:degree_name

M.S.

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Advertising

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Ren, Yilin

Contributors dc:contributor

• Wise, Kevin

• Embodied cognition
• Emotion response
• Memory
• Conceptual
• Perceptual

Statement dc:rights

• Copyright 2015 Yilin Ren

Language dc:language

en

Handle dc:identifier

http://hdl.handle.net/2142/88052

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/88052