{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/88052"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/88052","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone","abstract":"Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.","abstract_html":"Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.","abstract_has_math":false,"creators":["Ren, Yilin"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Wise, Kevin"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-29T20:38:29Z","date_published":"2015-09-29T20:38:29Z","updated_at":"2026-07-22T22:26:31Z","subjects":["Embodied cognition","Emotion response","Memory","Conceptual","Perceptual"],"languages":["en"],"rights":["Copyright 2015 Yilin Ren"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/2142/88052","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Wise, Kevin"]},{"key":"dc:creator","label":"Author","values":["Ren, Yilin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-29T20:38:29Z","2015-08","2015-07-15","2015-8"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Embodied cognition","Emotion response","Memory","Conceptual","Perceptual"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2015 Yilin Ren"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/88052"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","The student, Yilin Ren, accepted the attached license on 2015-07-15 at 09:45.","The student, Yilin Ren, submitted this Thesis for approval on 2015-07-15 at 09:59.","This Thesis was approved for publication on 2015-07-15 at 12:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #8474 on 2015-09-29 at 13:22:53","Made available in DSpace on 2015-09-29T20:38:29Z (GMT). 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However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.","Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2015-09-29 without embargo terms","The student, Yilin Ren, accepted the attached license on 2015-07-15 at 09:45.","The student, Yilin Ren, submitted this Thesis for approval on 2015-07-15 at 09:59.","This Thesis was approved for publication on 2015-07-15 at 12:56.","DSpace SAF Submission Ingestion Package generated from Vireo submission #8474 on 2015-09-29 at 13:22:53","Made available in DSpace on 2015-09-29T20:38:29Z (GMT). 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