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University of Illinois at Urbana-Champaign
An Experimental Investigation of the Effects of Price Promotions on Brand Attitudes: An Attribution Theory Perspective
Abstract
dc:descriptionIt was also found that brand attitudes improved after a one week time lag, suggesting that if there are negative effects as a consequence of the brand's promotional activity, the negative effects dissipate within a one week time period (so long as the promotional activity does not continue).
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Business Administration
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2015
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Manchanda, Rajesh V.
- Contributors dc:contributor
-
- Monroe, Kent B.
Subjects
dc:subject × 1Rights
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
- (MiAaPQ)AAI9904534
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/84596