Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 215 for “"Promotions"”.
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How Promotions Effect Consumer Purchases
… Millner (2004) observe a preference for matching promotions over coupon rebates even when the two promotions types are strictly equivalent. An important question remaining is whether this result persists. This paper analyzes whether this seemingly anomalous behavior persists as individuals gain …
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Measurement and evaluation of retail promotions
Promotions involve a complicated interplay of factors and are a result of a synchronized sequence of activities between manufacturers and retailers. The outcome of promotions pivot on several elements beyond the control of any one party in the supply chain. 'How' a promotion performed has a more …
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Working out disability : identification and workplace health promotions.
… workplace and the ways in which workplace health promotions serve as sites of organizational disidentification. This research conducts twelve semi-structured interviews with persons with disabilities (PwDs) who work at organizations with existing health promotion programs. This study finds that …
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On promotions and advertising policies : a strategic approach
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
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Personalized online promotions : long-term Impacts on customer behavior
Personalization is widely used by marketers in today's world. It is not only a competitive advantage but is becoming a necessity for companies. Recent information technology advances have helped a lot to improve personalization methods. Companies could collect data about their customers through the …
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The downsides of price promotions and price negotiations on brand relationships
… two essays examine the effects of price promotions and price negotiations on customer, and salesperson perceptions. Many firms implement price promotions and negotiations because both provide economic incentives for customers to purchase. While there are a number of positive outcomes …
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The pictorial element of destination promotions in tourist destination image formation
The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks …
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How social media promotions from Iifluencers impact purchasing behaviour of social media users
Samfélagsmiðlar hafa milljarða notendur dag hvern og hafa þar af leiðandi verið eitt af vinsælasta verkfæri markaðssetnigar (Appel et al., 2020). Markmið rannsóknarinnar var að skoða áhrif auglýsinga frá áhrifavöldum á samfélagsmiðlum á kauphegðun notenda. Einnig var skoðuð kauphegðun í kjölfar …
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Clothing the professional football player: A study of fashion and sportswear promotions 1950-1985
The focus of this thesis is the promotions of a range of male fashions and sportswear by professional football players 1950-1985. The interpretation of these images is not confined to the promotions themselves but instead adopts a broader approach that embraces the narratives surrounding the …
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A micro-analysis of the influence of retail promotions on the healthiness of breakfast cereal purchases.
… food marketing tools. One common tool are retail promotions such as temporary price reductions and multi-buy offers. This study investigates retail purchases made under different promotion types through the lens of the retailer and the consumer. The aim of the study is to examine the influence of …
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An Experimental Investigation of the Effects of Price Promotions on Brand Attitudes: An Attribution Theory Perspective
It was also found that brand attitudes improved after a one week time lag, suggesting that if there are negative effects as a consequence of the brand's promotional activity, the negative effects dissipate within a one week time period (so long as the promotional activity does not continue).
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Sales Promotion: A Managerial Perspective.
Sales promotions, although ill defined and under theorised, have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist …
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Past price and trend effects in promotion planning; from prediction to prescription
Sales promotions are a popular type of marketing strategy. When undertaking a sales promotion, products are promoted using short-term price reductions to stimulate their demand and increase their sales. These sales promotions are widely used in practice by retailers. When undertaking a sales …
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Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season
… (b) discover gender differences associated with promotions and game attendance. All losing teams of the 2006 season were analyzed, 16 total.</p> <p>Promotional schedules, interviews with MLB promotions practitioners and gender focus panels provided the primary research for this study. The …
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The effects of discount level and scarcity on the perceived product value in e-mail advertising
… the discount level and scarcity in email promotions, in which affects four dimensions of perceived product value; social, emotional, price, and quality, which in turn, influences purchase intention and positive word of mouth. (N = 207) This study is based off of the Stimulus- Organism- …
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Consumers' use of an expected future price as a reference: An investigation of the psychological and contextual antecedents
… factors such as the frequency of price promotions, temporal pattern of price promotions, and price trends as the factors that may lead to the use of an expected future price as a reference. Further, the current research also discusses the influence of psychological factors such as …
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Three Essays in Hospitality and Tourism Communication
… and tourism firms - online reviews, marketing promotions and product placements. Chapter 1 provides a brief overview of corporate communication and outlines the central objectives of the research conducted as part of the dissertation. Chapter 2 uses an approach from behavioral economics to …
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HEALTH EQUITY IN TOBACCO CONTROL THROUGH AN INTERSECTIONALITY FRAMEWORK: EXAMINING THE COMPOUNDING EFFECTS OF MINORITY STRESSORS AND TOBACCO ADVERTISING
… exposure to images of point-of-sale cigarette promotions and cigarette craving in an online experiment and investigates how that relationship differs by participants’ subjective view of their socioeconomic status. Participants craved cigarettes more after viewing all cigarette promotions (vs. …
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Public relations in baseball in the 1960's
… his role in the second part and the sales and promotions department in the final of the three parts. The chapter on promotions also presents the debate among men in baseball concerning the role promotion should play, and thus links Chapter IV with Chapter V, which describes how three separate …
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