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Massachusetts Institute of Technology
On promotions and advertising policies : a strategic approach
Abstract
dc:descriptionThesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
Degree
thesis:*- Department dc:contributor.department
- Sloan School of Management
- Grantor dc:publisher
- Massachusetts Institute of Technology
- Year dc:date.issued
- 1991
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Villas-Boas, J. Miguel q (Joao Miguel)
- Advisor dc:contributor.advisor
-
- Birger Wernerfelt.
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.
- Licence dc:rights.uri
- Language dc:language.iso
- eng
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- http://hdl.handle.net/1721.1/13717
- OAI identifier oai:identifier
- oai:dspace.mit.edu:1721.1/13717