Three Essays on Product Positioning and Pricing

In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Shao, Bin

Contributors dc:contributor

• Chhajed, Dilip

• Business Administration, Management

Language dc:language

eng

Identifier

(MiAaPQ)AAI3314890

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/84565