{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/84565"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/84565","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Three Essays on Product Positioning and Pricing","abstract":"In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.","abstract_html":"In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.","abstract_has_math":false,"creators":["Shao, Bin"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Chhajed, Dilip"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2015,"date_issued":"2015-09-25T22:21:40Z","date_published":"2015-09-25T22:21:40Z","updated_at":"2026-07-22T22:26:23Z","subjects":["Business Administration, Management"],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["(MiAaPQ)AAI3314890"],"render_values":[{"text":"(MiAaPQ)AAI3314890","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/84565","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Chhajed, Dilip"]},{"key":"dc:creator","label":"Author","values":["Shao, Bin"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2015-09-25T22:21:40Z","10000-01-01","2008"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Management"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["http://hdl.handle.net/2142/84565","(MiAaPQ)AAI3314890"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.","Made available in DSpace on 2015-09-25T22:21:40Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3314890.pdf: 1421727 bytes, checksum: e5fece5b988343a6cf32f4a393e78f35 (MD5) Previous issue date: 2008","Embargo set by: Seth Robbins for item 85846 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","U of I Only","122 p.","Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008."]},{"key":"dc:title","label":"Title","values":["Three Essays on Product Positioning and Pricing"]}]}],"canonical_facts":{"dc:contributor":["Chhajed, Dilip"],"dc:creator":["Shao, Bin"],"dc:date":["2015-09-25T22:21:40Z","10000-01-01","2008"],"dc:description":["In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.","Made available in DSpace on 2015-09-25T22:21:40Z (GMT). No. of bitstreams: 2 license.txt: 4848 bytes, checksum: 96035ab3f5e1c23cc7138a224ce498bd (MD5) 3314890.pdf: 1421727 bytes, checksum: e5fece5b988343a6cf32f4a393e78f35 (MD5) Previous issue date: 2008","Embargo set by: Seth Robbins for item 85846 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs","U of I Only","122 p.","Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2008."],"dc:identifier":["http://hdl.handle.net/2142/84565","(MiAaPQ)AAI3314890"],"dc:language":["eng"],"dc:subject":["Business Administration, Management"],"dc:title":["Three Essays on Product Positioning and Pricing"],"dc:type":["text"],"thesis:degree_discipline":["Business Administration"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:26:23Z"}