A Multi -Method Investigation of Consumer Browsing Behaviors and Unintended Information Acquisition: Three Essays

In essay three, a set of three experiments were conducted to examine what information consumers may acquire through unintended information acquisition and how this information is retrieved and used in consumers' subsequent activities. Psychology literature on implicit and explicit memory was used as the theoretical background for designing and conducting the experiments. Results showed that information acquired without intention could be perceptual or conceptual depending on the information exposure and encoding conditions. Perceptual information is more likely to be revealed in perceptual memory tests and retrieved automatically. On the other hand, conceptual information is more likely to be revealed in conceptual memory tests and retrieved intentionally. In the context of consumer choice tasks, perceptual information influence memory-based choice tasks while conceptual information influence stimulus-based choice tasks.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2015

Author dc:creator

• Xia, Lan

Contributors dc:contributor

• Monroe, Kent B.

• Psychology, Cognitive

Language dc:language

eng

Identifier

(MiAaPQ)AAI3086220

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/84524