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University of Illinois at Urbana-Champaign
Marketing Strategies for Pricing Services: An Application in the Deregulated Financial Services Industry
Abstract
dc:descriptionPricing is the only marketing variable which contributes directly to revenue yet pricing strategies research for service industries has been virtually nonexistent to date. This dissertation examined marketing strategies for pricing financial services in the post deregulation environment. It was posited that household's responsiveness to price was effected by (i) their prior deposit behavior, (ii) current price or interest rate, (iii) prices from competing financial institutions, and (iv) their attitudes about switching financial institutions.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Business Administration
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2014
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Krumske, William Frederick, Jr
Subjects
dc:subject × 1Identifiers
dc:identifier.*- Identifier
- (UMI)AAI8803094
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/70471