Marketing Strategies for Pricing Services: An Application in the Deregulated Financial Services Industry
type: CreativeWork
description: Pricing is the only marketing variable which contributes directly to revenue yet pricing strategies research for service industries has been virtually nonexistent to date. This dissertation examined marketing strategies for pricing financial services in the post deregulation environment. It was posited that household's responsiveness to price was effected by (i) their prior deposit behavior, (ii) current price or interest rate, (iii) prices from competing financial institutions, and (iv) their attitudes about switching financial institutions.
abstract: Pricing is the only marketing variable which contributes directly to revenue yet pricing strategies research for service industries has been virtually nonexistent to date. This dissertation examined marketing strategies for pricing financial services in the post deregulation environment. It was posited that household's responsiveness to price was effected by (i) their prior deposit behavior, (ii) current price or interest rate, (iii) prices from competing financial institutions, and (iv) their attitudes about switching financial institutions.
author: Krumske, William Frederick, Jr
keywords: Business Administration, Marketing
date published: 2014-12-15T23:30:33Z
date modified: 2026-07-22T22:26:02Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/70471