The Effectiveness of Marketing Policy Boycotts

Protest groups often utilize boycotts in an attempt to force their targets to modify an allegedly improper policy. This dissertation specifically evaluated the effectiveness of boycotts designed to alter organizations' marketing policies. Contrary to previous work, effectiveness was defined as the amount of actual change in the targets' offensive policies. The central theory of the dissertation posited that the effectiveness of a boycott is dependent on (1) the economic pressure on the target, (2) the image pressure on the target, and (3) the target's commitment to its policies.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Garrett, Dennis Edward

• Business Administration, Marketing

Identifier

(UMI)AAI8600190

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/70457