Back to results
University of Illinois at Urbana-Champaign
Study of Marketing Practices of Continuing Educators
Abstract
dc:descriptionThe purpose of this study was to expand existing knowledge about marketing practices which represent policy decisions by continuing educators. Subproblems of the study were to identify, analyze, and describe the associations between the type, location, and size of the administrator's universities and various indicators of: (1) program practices, (2) participant identification practices, (3) pricing practices, (4) promotion practices, and (5) place practices.
Degree
thesis:*- Name thesis:degree_name
- Educat.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Education
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2014
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Knickerbocker, Milan Francis
Subjects
dc:subject × 1Identifiers
dc:identifier.*- Identifier
- (UMI)AAI8302910
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/68829