The effectiveness of advertising among media multitaskers: The effects of argument strength and endorser attractiveness

Made available in DSpace on 2014-05-30T16:51:57Z (GMT). No. of bitstreams: 3 Sann_Ryu.pdf: 7114433 bytes, checksum: cc36767aa19a41884aaced0144b430ac (MD5) Ryu_Sann.docx: 7873123 bytes, checksum: 9b1589027e02e90087a1b027c047944e (MD5) license.txt: 4056 bytes, checksum: 977a1be7a1780986bc500b6c9ff3bbf0 (MD5)

Name thesis:degree_name

M.S.

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Advertising

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2014

Author dc:creator

• Ryu, Sann

Contributors dc:contributor

• Vargas, Patrick T.

• Media Multitaskers
• Media Multitasking
• Advertising
• Information Processing
• Consumer Behavior
• Consumer Perception

Statement dc:rights

• Copyright 2014 Sann Ryu

Language dc:language

en

Handle dc:identifier

http://hdl.handle.net/2142/49602

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/49602