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Showing 1 to 1 of 1 for “"Media Multitaskers"”.

  1. The effectiveness of advertising among media multitaskers: The effects of argument strength and endorser attractiveness

    Ryu, SannUniversity of Illinois at Urbana-Champaign2014

    Made available in DSpace on 2014-05-30T16:51:57Z (GMT). No. of bitstreams: 3 Sann_Ryu.pdf: 7114433 bytes, checksum: cc36767aa19a41884aaced0144b430ac (MD5) Ryu_Sann.docx: 7873123 bytes, checksum: 9b1589027e02e90087a1b027c047944e (MD5) license.txt: 4056 bytes, checksum: …

    uiuc Repository record