The pictorial element of destination promotions in tourist destination image formation

The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks from tourist destination choice, advertising, and landscape aesthetics to contribute to an evolving theory on destination image formation.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Leisure Studies

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• MacKay, Kelly Jo-Marie

Contributors dc:contributor

• Fesenmaier, Daniel R.

• Business Administration, Marketing
• Mass Communications
• Recreation

Statement dc:rights

• Copyright 1995 MacKay, Kelly Jo-Marie

Language dc:language

eng

Identifier

AAI9522146
(UMI)AAI9522146

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/22984