{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/22984"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/22984","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"The pictorial element of destination promotions in tourist destination image formation","abstract":"The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks from tourist destination choice, advertising, and landscape aesthetics to contribute to an evolving theory on destination image formation.","abstract_html":"The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks from tourist destination choice, advertising, and landscape aesthetics to contribute to an evolving theory on destination image formation.","abstract_has_math":false,"creators":["MacKay, Kelly Jo-Marie"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Leisure Studies","degree_department":null,"school":null,"contributors":["Fesenmaier, Daniel R."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011-05-07T13:58:04Z","date_published":"2011-05-07T13:58:04Z","updated_at":"2026-07-22T22:25:21Z","subjects":["Business Administration, Marketing","Mass Communications","Recreation"],"languages":["eng"],"rights":["Copyright 1995 MacKay, Kelly Jo-Marie"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["AAI9522146","(UMI)AAI9522146"],"render_values":[{"text":"AAI9522146","href":null,"code":true},{"text":"(UMI)AAI9522146","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/22984","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Fesenmaier, Daniel R."]},{"key":"dc:creator","label":"Author","values":["MacKay, Kelly Jo-Marie"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2011-05-07T13:58:04Z","10000-01-01","1995"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Leisure Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Marketing","Mass Communications","Recreation"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 1995 MacKay, Kelly Jo-Marie"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["AAI9522146","(UMI)AAI9522146","http://hdl.handle.net/2142/22984"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks from tourist destination choice, advertising, and landscape aesthetics to contribute to an evolving theory on destination image formation.","The setting for the research effort was Riding Mountain National Park (RMNP), Manitoba, Canada. The study objectives were: to identify underlying dimensions used to judge promotional visuals; to explore destination image based on visual elements of promotional materials; and to examine effects of selected sociodemographic and familiarity variables on image projected by visuals. A three-phased triangulation approach was employed and included: stimuli selection; focus groups; and an image survey.","Results of principal components analyses indicated three landscape perception elements, and four dimensions of image projected by visuals. The landscape perception factors were: attractiveness; uniqueness; and texture. The image dimensions were: activity; familiarity; holiday; and atmosphere. Results of the analyses of covariance indicated that landscape perception elements were the most significant predictors of destination image, except for the holiday image. Results also indicated that individual characteristic variables were weak predictors of destination image. Respondents' familiarity with the destination was the only consistently significant individual variable across all image dimensions. Focus groups revealed a more affective evaluation of visuals linked to familiarity with RMNP; whereas, a more cognitive evaluation of visuals was linked to lack of familiarity. Implications are discussed in relation to destination image theory, marketing practice, and future research.","Made available in DSpace on 2011-05-07T13:58:04Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 9522146.pdf: 9004579 bytes, checksum: fc29123008b7ba6d6067cc9accbe31b4 (MD5) Previous issue date: 1995","Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T15:01:23Z Item is restricted indefinitely.","Restriction data tranferred 2014-07-01T11:29:07-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission","ETDs are only available to UIUC Users without author permission","U of I Only"]},{"key":"dc:title","label":"Title","values":["The pictorial element of destination promotions in tourist destination image formation"]}]}],"canonical_facts":{"dc:contributor":["Fesenmaier, Daniel R."],"dc:creator":["MacKay, Kelly Jo-Marie"],"dc:date":["2011-05-07T13:58:04Z","10000-01-01","1995"],"dc:description":["The focus of this research was to advance understanding of the pictorial element in destination image formation, and the factors affecting interpretation of visuals used in image advertising. This study has both theoretical and practical relevance as it seeks to integrate theoretical frameworks from tourist destination choice, advertising, and landscape aesthetics to contribute to an evolving theory on destination image formation.","The setting for the research effort was Riding Mountain National Park (RMNP), Manitoba, Canada. The study objectives were: to identify underlying dimensions used to judge promotional visuals; to explore destination image based on visual elements of promotional materials; and to examine effects of selected sociodemographic and familiarity variables on image projected by visuals. A three-phased triangulation approach was employed and included: stimuli selection; focus groups; and an image survey.","Results of principal components analyses indicated three landscape perception elements, and four dimensions of image projected by visuals. The landscape perception factors were: attractiveness; uniqueness; and texture. The image dimensions were: activity; familiarity; holiday; and atmosphere. Results of the analyses of covariance indicated that landscape perception elements were the most significant predictors of destination image, except for the holiday image. Results also indicated that individual characteristic variables were weak predictors of destination image. Respondents' familiarity with the destination was the only consistently significant individual variable across all image dimensions. Focus groups revealed a more affective evaluation of visuals linked to familiarity with RMNP; whereas, a more cognitive evaluation of visuals was linked to lack of familiarity. Implications are discussed in relation to destination image theory, marketing practice, and future research.","Made available in DSpace on 2011-05-07T13:58:04Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 9522146.pdf: 9004579 bytes, checksum: fc29123008b7ba6d6067cc9accbe31b4 (MD5) Previous issue date: 1995","Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T15:01:23Z Item is restricted indefinitely.","Restriction data tranferred 2014-07-01T11:29:07-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission","ETDs are only available to UIUC Users without author permission","U of I Only"],"dc:identifier":["AAI9522146","(UMI)AAI9522146","http://hdl.handle.net/2142/22984"],"dc:language":["eng"],"dc:rights":["Copyright 1995 MacKay, Kelly Jo-Marie"],"dc:subject":["Business Administration, Marketing","Mass Communications","Recreation"],"dc:title":["The pictorial element of destination promotions in tourist destination image formation"],"dc:type":["text"],"thesis:degree_discipline":["Leisure Studies"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:21Z"}