Statistical mechanics of choice and market segmentation by choice profiles

There are several main contributions of the work presented in this thesis. Specifically, we have: (1) Solved the problem of prediction of heterogeneity of consumer population in terms of choice behavior when the market shares held by the brands comprising the market are known. (2) Addressed a long-standing dispute in the marketing literature on the validity of entropy-based models of buyer behavior. (3) Introduced a behavioral mode segmentation by choice profiles. (4) Obtained a closed form of two families of distributions, namely simplex-geometric and simplex-exponential distributions, that have applicability far beyond the context in which we arrived at them.

Name thesis:degree_name

Ph.D.

Level thesis:degree_level

Dissertation

Discipline thesis:degree_discipline

Business Administration

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2011

Author dc:creator

• Faynzilberg, Peter Samuel

Contributors dc:contributor

• Monahan, George E.

• Business Administration, Marketing
• Mathematics
• Statistics

Statement dc:rights

• Copyright 1992 Faynzilberg, Peter Samuel

Language dc:language

eng

Identifier

AAI9305522
(UMI)AAI9305522

OAI identifier oai:identifier

oai:www.ideals.illinois.edu:2142/22507