Statistical mechanics of choice and market segmentation by choice profiles
type: CreativeWork
description: There are several main contributions of the work presented in this thesis. Specifically, we have: (1) Solved the problem of prediction of heterogeneity of consumer population in terms of choice behavior when the market shares held by the brands comprising the market are known. (2) Addressed a long-standing dispute in the marketing literature on the validity of entropy-based models of buyer behavior. (3) Introduced a behavioral mode segmentation by choice profiles. (4) Obtained a closed form of two families of distributions, namely simplex-geometric and simplex-exponential distributions, that have applicability far beyond the context in which we arrived at them.
abstract: There are several main contributions of the work presented in this thesis. Specifically, we have: (1) Solved the problem of prediction of heterogeneity of consumer population in terms of choice behavior when the market shares held by the brands comprising the market are known. (2) Addressed a long-standing dispute in the marketing literature on the validity of entropy-based models of buyer behavior. (3) Introduced a behavioral mode segmentation by choice profiles. (4) Obtained a closed form of two families of distributions, namely simplex-geometric and simplex-exponential distributions, that have applicability far beyond the context in which we arrived at them.
author: Faynzilberg, Peter Samuel
language: eng
keywords: Business Administration, Marketing, Mathematics, Statistics
date published: 2011-05-07T13:42:03Z
date modified: 2026-07-22T22:25:20Z
provider: University of Illinois - Urbana-Champaign
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: University of Illinois at Urbana-Champaign

PropertyValue
property ID: Handle
value: http://hdl.handle.net/2142/22507