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University of Illinois at Urbana-Champaign
The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)
Abstract
dc:descriptionThis dissertation investigated two issues about consumers' information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.
Degree
thesis:*- Name thesis:degree_name
- Ph.D.
- Level thesis:degree_level
- Dissertation
- Discipline thesis:degree_discipline
- Business Administration
- Grantor
- University of Illinois at Urbana-Champaign
- Year dc:date
- 2011
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Li, Wai-Kwan
- Contributors dc:contributor
-
- Monroe, Kent B.
Subjects
dc:subject × 1Rights
dc:rights- Statement dc:rights
-
- Copyright 1994 Li, Wai-Kwan
- Language dc:language
- eng
Identifiers
dc:identifier.*- Identifier
-
AAI9512460
(UMI)AAI9512460 - OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/21473