{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/21473"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/21473","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)","abstract":"This dissertation investigated two issues about consumers' information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.","abstract_html":"This dissertation investigated two issues about consumers' information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.","abstract_has_math":false,"creators":["Li, Wai-Kwan"],"institution":"University of Illinois at Urbana-Champaign","degree_name":"Ph.D.","degree_level":"Dissertation","degree_discipline":"Business Administration","degree_department":null,"school":null,"contributors":["Monroe, Kent B."],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011-05-07T13:09:39Z","date_published":"2011-05-07T13:09:39Z","updated_at":"2026-07-22T22:25:18Z","subjects":["Business Administration, Marketing"],"languages":["eng"],"rights":["Copyright 1994 Li, Wai-Kwan"],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier","label":"Identifier","values":["AAI9512460","(UMI)AAI9512460"],"render_values":[{"text":"AAI9512460","href":null,"code":true},{"text":"(UMI)AAI9512460","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2142/21473","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Monroe, Kent B."]},{"key":"dc:creator","label":"Author","values":["Li, Wai-Kwan"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2011-05-07T13:09:39Z","10000-01-01","1994"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Business Administration"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Dissertation"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Ph.D."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois at Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Business Administration, Marketing"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 1994 Li, Wai-Kwan"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["AAI9512460","(UMI)AAI9512460","http://hdl.handle.net/2142/21473"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["This dissertation investigated two issues about consumers' information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.","A conceptual model was proposed by integrating the economics of information theory, the accessibility-diagnosticity model of information utilization, and effects of product knowledge. The model argues that information which is used by consumers must be (a) available, (b) accessible, (c) diagnostic, and (d) comprehensible. An in-depth interview study and three experiments were conducted to test the model proposed.","The results of study 1 indicate that intrinsic- and extrinsic-search attributes were used most frequently at the pre-trial stage. However, intrinsic-experience attributes were used most frequently at the post-trial stage.","The results of study 2 suggest that, at the pre-trial stage, intrinsic-search attribute information was more likely to be utilized by consumers with high product-related knowledge, when evaluating a product (VCR). This difference was not observed at the post-trial stage.","The results of study 3 suggest that, at both pre- and post-trial stages, extrinsic-search attribute information was more likely to be utilized by consumers with high market-related knowledge.","The results of study 4 suggest that the utilization of described intrinsic-experience attribute information was not influenced by consumers' product-related knowledge, at both pre- and post-trial stages. However, at the post-trial stage, consumers with high product-related knowledge were more likely to use the experienced intrinsic-experience attribute information to evaluate a product, when they received favorable described information.","To conclude, while search attribute information was more likely to be utilized for product evaluations at the pre-trial stage, experiential information was more likely to be utilized at the post-trial stage. Furthermore, intrinsic-search and intrinsic-experience attribute information was more likely to be used by consumers with high product-related knowledge, whereas extrinsic-search attribute information was more likely to be utilized by consumers with high market-related knowledge. These findings are consistent with the model proposed.","Made available in DSpace on 2011-05-07T13:09:39Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 9512460.pdf: 20639793 bytes, checksum: 03f0679c6539c833f8be414366ab2813 (MD5) Previous issue date: 1994","Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T14:51:01Z Item is restricted indefinitely.","Restriction data tranferred 2014-07-01T11:23:22-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission","ETDs are only available to UIUC Users without author permission","U of I Only"]},{"key":"dc:title","label":"Title","values":["The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)"]}]}],"canonical_facts":{"dc:contributor":["Monroe, Kent B."],"dc:creator":["Li, Wai-Kwan"],"dc:date":["2011-05-07T13:09:39Z","10000-01-01","1994"],"dc:description":["This dissertation investigated two issues about consumers' information utilization when evaluating products: What types of product information were utilized in pre- and post-trial product evaluations by consumers of different knowledge levels, and why these types of information were utilized.","A conceptual model was proposed by integrating the economics of information theory, the accessibility-diagnosticity model of information utilization, and effects of product knowledge. The model argues that information which is used by consumers must be (a) available, (b) accessible, (c) diagnostic, and (d) comprehensible. An in-depth interview study and three experiments were conducted to test the model proposed.","The results of study 1 indicate that intrinsic- and extrinsic-search attributes were used most frequently at the pre-trial stage. However, intrinsic-experience attributes were used most frequently at the post-trial stage.","The results of study 2 suggest that, at the pre-trial stage, intrinsic-search attribute information was more likely to be utilized by consumers with high product-related knowledge, when evaluating a product (VCR). This difference was not observed at the post-trial stage.","The results of study 3 suggest that, at both pre- and post-trial stages, extrinsic-search attribute information was more likely to be utilized by consumers with high market-related knowledge.","The results of study 4 suggest that the utilization of described intrinsic-experience attribute information was not influenced by consumers' product-related knowledge, at both pre- and post-trial stages. However, at the post-trial stage, consumers with high product-related knowledge were more likely to use the experienced intrinsic-experience attribute information to evaluate a product, when they received favorable described information.","To conclude, while search attribute information was more likely to be utilized for product evaluations at the pre-trial stage, experiential information was more likely to be utilized at the post-trial stage. Furthermore, intrinsic-search and intrinsic-experience attribute information was more likely to be used by consumers with high product-related knowledge, whereas extrinsic-search attribute information was more likely to be utilized by consumers with high market-related knowledge. These findings are consistent with the model proposed.","Made available in DSpace on 2011-05-07T13:09:39Z (GMT). No. of bitstreams: 2 license.txt: 4922 bytes, checksum: 910b249b4beec47e7ab768910c8f966f (MD5) 9512460.pdf: 20639793 bytes, checksum: 03f0679c6539c833f8be414366ab2813 (MD5) Previous issue date: 1994","Item marked as restricted to the 'UIUC Users [automated]' Group (id=2) by Howard Ding (hding2@illinois.edu) on 2011-05-07T14:51:01Z Item is restricted indefinitely.","Restriction data tranferred 2014-07-01T11:23:22-05:00 Original Data Group with Access UIUC Users [automated] Release Date: none Reason: ETDs are only available to UIUC Users without author permission","ETDs are only available to UIUC Users without author permission","U of I Only"],"dc:identifier":["AAI9512460","(UMI)AAI9512460","http://hdl.handle.net/2142/21473"],"dc:language":["eng"],"dc:rights":["Copyright 1994 Li, Wai-Kwan"],"dc:subject":["Business Administration, Marketing"],"dc:title":["The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)"],"dc:type":["text"],"thesis:degree_discipline":["Business Administration"],"thesis:degree_level":["Dissertation"],"thesis:degree_name":["Ph.D."],"thesis:institution_name":["University of Illinois at Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:18Z"}