Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects

Sun, Ruiheng

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University of Illinois Urbana-Champaign

Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects

dc:creator Sun, Ruiheng

thesis:degree_name M.S.

dc:date2025

Abstract

dc:description

Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2027-05-01

Degree

thesis:*

Name thesis:degree_name: M.S.
Level thesis:degree_level: Thesis
Discipline thesis:degree_discipline: Advertising
Grantor: University of Illinois Urbana-Champaign
Year dc:date: 2025

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Sun, Ruiheng
Contributors dc:contributor: Wise, Kevin
Maslowska, Ewa
Ham, Chang-Dae

Subjects

dc:subject × 3

Rights

dc:rights

Language dc:language: en, eng

Identifiers

dc:identifier.*

Handle dc:identifier: https://hdl.handle.net/2142/129633
OAI identifier oai:identifier: oai:www.ideals.illinois.edu:2142/129633

Chain of custody

source

Harvested from: University of Illinois - Urbana-Champaign
Base URL: www.ideals.illinois.edu/oai-pmh
Last updated: 2026-07-22
Source record: OAI-PMH GetRecord

related terms

citation

Sun, Ruiheng. Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects. Thesis thesis, University of Illinois Urbana-Champaign, 2025. https://hdl.handle.net/2142/129633

Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects

Abstract

Degree

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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