Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 7 of 7 for “"Advertising effects"”.
-
Advertising effects of FSIs
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1992.
-
Exploring the impact of emotional appeals in advertising: Effects on message recall
Emotional appeals have been found to influence message recall, yet prior research offers mixed conclusions on whether positive or negative appeals are more effective. For example, Akram et al. (2018) reported stronger recall for negative appeals, while Bolls et al. (2001) found the opposite. …
-
A causal structure analysis of advertising effects on attitudes toward foreign brands
… present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude, and to …
-
Did I see this ad because of you or me? Exploring the effects of attributional cues and ad-context congruence on advertising effects
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2027-05-01
-
Constructing ideas of femininity: a contextual exploration of young girls’ advertising experiences
… interact with representations of femininity in advertising messages, through an in-depth, mixed-methods and mainly qualitative approach with a purposive sample of primary school girls (age 8-11). The study evolves through three major stages: preliminary, main and follow-up. In the preliminary …
-
Exploring the role of control in digital advertising effectiveness
Submission published under a 24 month embargo labeled 'U of I Access', the embargo will last until 2024-08-01
-
The effects of comparative advertising on the department store image: an experimental analysis
… have recently been using comparative advertising for the apparent purpose of producing clearer and more favorable brand images. A number of empirical studies have measured the effects of manufacturer sponsored comparative advertising and identified some situations where it is more …