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University of Illinois Urbana-Champaign
Background noise: Exploring the impact of listener multitasking on podcast advertising’s effectiveness
Abstract
dc:descriptionSubmission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms
Degree
thesis:*- Name thesis:degree_name
- M.S.
- Level thesis:degree_level
- Thesis
- Discipline thesis:degree_discipline
- Advertising
- Grantor
- University of Illinois Urbana-Champaign
- Year dc:date
- 2025
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Randolph, Zoe
- Contributors dc:contributor
-
- Maslowska, Ewa
Subjects
dc:subject × 6Rights
dc:rights- Statement dc:rights
-
- Copyright 2025 Zoe Randolph
- Language dc:language
- en, eng
Identifiers
dc:identifier.*- Handle dc:identifier
- https://hdl.handle.net/2142/129311
- OAI identifier oai:identifier
- oai:www.ideals.illinois.edu:2142/129311