{"id":{"repo_id":"uiuc","oai_identifier":"oai:www.ideals.illinois.edu:2142/129311"},"canonical_url":"https://search.dev.ndltd.org/etd/uiuc/oai:www.ideals.illinois.edu:2142/129311","repository":{"repo_id":"uiuc","name":"University of Illinois - Urbana-Champaign","base_url":"https://www.ideals.illinois.edu/oai-pmh"},"display":{"title":"Background noise: Exploring the impact of listener multitasking on podcast advertising’s effectiveness","abstract":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","abstract_html":"Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","abstract_has_math":false,"creators":["Randolph, Zoe"],"institution":"University of Illinois Urbana-Champaign","degree_name":"M.S.","degree_level":"Thesis","degree_discipline":"Advertising","degree_department":null,"school":null,"contributors":["Maslowska, Ewa"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-05-07","date_published":"2025-05-07","updated_at":"2026-07-22T22:25:04Z","subjects":["Multitasking","Ad Memory","Ad Reactance","Podcasts","Video Podcasts","Advertising"],"languages":["en","eng"],"rights":["Copyright 2025 Zoe Randolph"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/2142/129311","outbound_label":"Handle","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Maslowska, Ewa"]},{"key":"dc:creator","label":"Author","values":["Randolph, Zoe"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2025-05-07","2025-05"]},{"key":"dc:type","label":"Dc Type","values":["text"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Advertising"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S."]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["University of Illinois Urbana-Champaign"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Multitasking","Ad Memory","Ad Reactance","Podcasts","Video Podcasts","Advertising"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en","eng"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2025 Zoe Randolph"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://hdl.handle.net/2142/129311"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","The student, Zoe Randolph, accepted the attached license on 2025-05-02 at 15:14.","The student, Zoe Randolph, submitted this Thesis for approval on 2025-05-02 at 15:30.","This Thesis was approved for publication on 2025-05-07 at 15:07.","DSpace SAF Submission Ingestion Package generated from Vireo submission #22188 on 2025-10-19 at 18:11:37","“Video podcasts” have recently risen in popularity, despite the traditional podcast being a strictly audio-only medium. While the visuals offered by a video podcast can be quite simple, often offering little beyond an image of the speakers and their environment, their presence adds something new to the podcast consumption experience. As multitasking is common amongst podcast audiences, and the medium has become a popular advertising platform, this study examines the impact of multitasking during video podcast consumption on advertising memory and reactance."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Background noise: Exploring the impact of listener multitasking on podcast advertising’s effectiveness"]}]}],"canonical_facts":{"dc:contributor":["Maslowska, Ewa"],"dc:creator":["Randolph, Zoe"],"dc:date":["2025-05-07","2025-05"],"dc:description":["Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2025-10-19 without embargo terms","The student, Zoe Randolph, accepted the attached license on 2025-05-02 at 15:14.","The student, Zoe Randolph, submitted this Thesis for approval on 2025-05-02 at 15:30.","This Thesis was approved for publication on 2025-05-07 at 15:07.","DSpace SAF Submission Ingestion Package generated from Vireo submission #22188 on 2025-10-19 at 18:11:37","“Video podcasts” have recently risen in popularity, despite the traditional podcast being a strictly audio-only medium. While the visuals offered by a video podcast can be quite simple, often offering little beyond an image of the speakers and their environment, their presence adds something new to the podcast consumption experience. As multitasking is common amongst podcast audiences, and the medium has become a popular advertising platform, this study examines the impact of multitasking during video podcast consumption on advertising memory and reactance."],"dc:format":["application/pdf"],"dc:identifier":["https://hdl.handle.net/2142/129311"],"dc:language":["en","eng"],"dc:rights":["Copyright 2025 Zoe Randolph"],"dc:subject":["Multitasking","Ad Memory","Ad Reactance","Podcasts","Video Podcasts","Advertising"],"dc:title":["Background noise: Exploring the impact of listener multitasking on podcast advertising’s effectiveness"],"dc:type":["text"],"thesis:degree_discipline":["Advertising"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["M.S."],"thesis:institution_name":["University of Illinois Urbana-Champaign"]},"updated_at":"2026-07-22T22:25:04Z"}