Poster children of public health: Visualizing HIV campaigns in Brazil, 1990-2018

The posters of HIV public health campaigns in Brazil have changed over the decades, telling a story about combat against HIV in the country. The differences in number, creators, and represented groups reflect Brazilian domestic and foreign policy oscillations. This qualitative study analyzes posters produced between 1990 and 2018, focusing on the political context of each one to better understand the message behind it. The creators and co-sponsors of the pieces also tell a story about the groups concerned with stopping the HIV pandemic. The participation of civil society movements was essential in filling the gap often left by governmental public health campaigns. In the 20th century, target groups of existing posters were typically defined by international organizations and NGOs. The number of posters increased in the second half of the 1990s. After 2001, HIV public health campaigns began following a national report guide to define a target group. Throughout the years, it has become possible to visualize concerns with different sexualities, genders, age groups, and social strata. This intersectionality increases, in different stances, along with the mandates of six different presidents from center-right and center-leftist parties. This work is divided into two chapters, each analyzing the mandates of three of those presidents and how they affected the HIV combat health campaigns. The posters were a result of political will, civil society movements, and the time when they were produced.

Name thesis:degree_name

M.A.

Level thesis:degree_level

Thesis

Discipline thesis:degree_discipline

Portuguese

Grantor

University of Illinois at Urbana-Champaign

Year dc:date

2023

Author dc:creator

• Mendes Felix, Deanivea

Contributors dc:contributor

• Karam, John Tofik
• Schwingel, Andiara

• Public Health
• Brazil
• Posters
• Hiv
• Aids
• Stis
• Political Science
• Intersectionality
• Public Health Campaigns

Statement dc:rights

• Copyright 2023 Deanivea Mendes Felix

Language dc:language

en, eng

Handle dc:identifier

https://hdl.handle.net/2142/121516

OAI record oai:identifier

https://www.ideals.illinois.edu/oai-pmh?verb=GetRecord&metadataPrefix=etdms&identifier=oai%3Awww.ideals.illinois.edu%3A2142%2F121516