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University of Illinois at Urbana-Champaign

The social nature of advertising design and screen-ad congruence effects on ad aesthetic appreciation in social media spaces

dc:creator Shabalina, Olga

thesis:degree_name Ph.D.

dc:date2023

Abstract

dc:description

Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2023-09-01 without embargo terms

Degree

thesis:*

Name thesis:degree_name: Ph.D.
Level thesis:degree_level: Dissertation
Discipline thesis:degree_discipline: Communications and Media
Grantor: University of Illinois at Urbana-Champaign
Year dc:date: 2023

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Shabalina, Olga
Contributors dc:contributor: Nelson, Michelle R
Wise, Kevin
Simons, Daniel
Burkus-Chasson, Anne

Subjects

dc:subject × 8

Rights

dc:rights

Statement dc:rights: Copyright 2023 Olga Shabalina
Language dc:language: en, eng

Identifiers

dc:identifier.*

Handle dc:identifier: https://hdl.handle.net/2142/120243
OAI identifier oai:identifier: oai:www.ideals.illinois.edu:2142/120243

Chain of custody

source

Harvested from: University of Illinois - Urbana-Champaign
Base URL: www.ideals.illinois.edu/oai-pmh
Last updated: 2026-07-22
Source record: OAI-PMH GetRecord

related terms

citation

Shabalina, Olga. The social nature of advertising design and screen-ad congruence effects on ad aesthetic appreciation in social media spaces. Dissertation thesis, University of Illinois at Urbana-Champaign, 2023. https://hdl.handle.net/2142/120243

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