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Showing 1 to 13 of 13 for “"processing fluency"”.
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Effects of Image Temperature and Types of Messages on Advertisement and Product evaluations
… The study also explored the mediating role of processing fluency toward advertisement and product evaluations. Results suggest that a warm image fits better with abstract messages, a cold image fits better with concrete messages, which could generate more positive advertisement and product …
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When You Are Blue, Less Is True: The Impact of Affect on Validity Judgments
… findings for self-serving judgments and for processing fluency phenomena are discussed.
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Essays on three price judgments: price fairness, price magnitude, and price expectation
… of focal price, judgment environment, mood, and processing fluency on the three price judgments and their subsequent effects on purchase intent and anger.
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The metacognitive cue of fluency on taste perception
… while performing cognitive operations, namely processing fluency, affects a broad range of judgments such as product evaluations. For example, an increase in fluency through repeated exposure to product packages enhances attitude toward the brand (Janiszewski 1993). This thesis examined the …
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Smartphone Spying: Uncovering Hidden Dangers
… manipulative software and smartphone user processing fluency, the need for explicit user choice is exposed.
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The Competitive Front-of-Package Labeling of Consumer Packaged Goods: Cutting Through The Clutter
… a more complete understanding of consumers' processing and utilization of health information on food packages, as well as how this information affects product evaluations and choices.</p> <p>Therefore, this dissertation utilizes a processing fluency theoretical framework (e.g., Zajonc 1968; …
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The effect of linguistic focus manipulation on truth judgements /
… in discourse integration as well as syntactic processing. While these are interesting to study on their own, in order to keep up with a rapid progress in the artificial intelligence field, which Natural Language Processing (NLP) is a big part of, it calls for more pragmatic approach in …
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Three explanations for the link between language style matching and liking
… themselves in similar function word use. Second, processing fluency research suggests that people will process typical language styles—which are by definition similar to most other language styles in a normal population—more fluently and thus will like typical speakers more than less typical …
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How Does The Audit Report's Structure Affect Nonprofessional Investors' Attention To Its Content?
… to invest. I also find that perceptions of processing ease are more important to less sophisticated investors than the degree to which the audit report’s actual content is processed. More sophisticated investors appear to be insulated from this heuristic bias. In a second experiment, I …
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Gender Bias in the Evaluation of Application Letters: The Interplay of Gender Stereotypicality, Argument Structure, and Linguistic Features
… of recruiters’ perceived cognitive load and processing fluency (as self-reported measures) when interacting with applicants’ prototypical traits on the evaluation of female applicants. Managing female applicants’ presentations might represent a possible device for bypassing gender …
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The Effect of Prosody Instruction on Reading Fluency and Comprehension Among Third-Grade Students
… Students frequently make improvements in two of fluency’s dimensions, rate and accuracy, but these improvements have not consistently correlated to improvements in reading comprehension, which is the objective of reading. The automaticity plus prosody (APP) model was developed by this researcher …
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The Effect of Age, Syntax Complexity, and Cognitive Ability on the Rate of Semantic Illusions
… Furthermore, there is evidence that disrupting processing fluency by increasing the difficulty of reading enables more frequent detection of illusory information (Song, 2009). Although this effect has been demonstrated using easy- versus difficult-to-read font, increasing syntax complexity also …
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The social nature of advertising design and screen-ad congruence effects on ad aesthetic appreciation in social media spaces
Submission original under an indefinite embargo labeled 'Open Access'. The submission was exported from vireo on 2023-09-01 without embargo terms