Time Travel at the Fortress of Louisbourg: The Implications of Social Media and Digital Tools Affecting Visitation of Parks Canada National Historic Sites, Cape Breton Island, Canada

The purpose of this study is to examine the Fortress of Louisbourg site visitation. Louisbourg is a unique national historic site on Unama’ki (Cape Breton Island). The fortress has seen a decrease in visitation annually throughout recent years; it is unclear why. Using a mixed methods approach, this method of study investigates the current methods of social media and digital tools used by Cape Breton Island tourism stakeholders to promote culture and heritage. The research analysis determined planning must occur months prior to a visitor’s arrival during the peak tourism season when all services are in full operation onsite. The findings also concluded that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances.

Author dc:creator

• Fiske, Autumn

Advisor dc:contributor.advisor

• White, Brian, BW

• School of tourism and hospitality management

Language dc:language.iso

en_US

Identifier URI

https://doi.org/10.25316/IR-20422

OAI identifier oai:identifier

oai:null:10613/28857