{"id":{"repo_id":"royalroads","oai_identifier":"oai:null:10613/28857"},"canonical_url":"https://search.dev.ndltd.org/etd/royalroads/oai:null:10613/28857","repository":{"repo_id":"royalroads","name":"Royal Roads University","base_url":"https://www.viurrspace.ca/server/oai/request"},"display":{"title":"Time Travel at the Fortress of Louisbourg: The Implications of Social Media and Digital Tools Affecting Visitation of Parks Canada National Historic Sites, Cape Breton Island, Canada","abstract":"The purpose of this study is to examine the Fortress of Louisbourg site visitation. Louisbourg is a unique national historic site on Unama’ki (Cape Breton Island). The fortress has seen a decrease in visitation annually throughout recent years; it is unclear why. Using a mixed methods approach, this method of study investigates the current methods of social media and digital tools used by Cape Breton Island tourism stakeholders to promote culture and heritage. The research analysis determined planning must occur months prior to a visitor’s arrival during the peak tourism season when all services are in full operation onsite. The findings also concluded that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances.","abstract_html":"The purpose of this study is to examine the Fortress of Louisbourg site visitation. Louisbourg is a unique national historic site on Unama’ki (Cape Breton Island). The fortress has seen a decrease in visitation annually throughout recent years; it is unclear why. Using a mixed methods approach, this method of study investigates the current methods of social media and digital tools used by Cape Breton Island tourism stakeholders to promote culture and heritage. The research analysis determined planning must occur months prior to a visitor’s arrival during the peak tourism season when all services are in full operation onsite. The findings also concluded that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances.","abstract_has_math":false,"creators":["Fiske, Autumn"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["White, Brian, BW"],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025","date_published":"2025","updated_at":"2026-07-27T20:49:29Z","subjects":["School of tourism and hospitality management"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://doi.org/10.25316/IR-20422"],"render_values":[{"text":"https://doi.org/10.25316/IR-20422","href":"https://doi.org/10.25316/IR-20422","code":true}]}]},"links":{"outbound_url":"https://hdl.handle.net/10613/28857","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["White, Brian, BW"]},{"key":"dc:creator","label":"Author","values":["Fiske, Autumn"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2025-07-21T01:01:06Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2025-07-21T01:01:06Z"]},{"key":"dc:date.issued","label":"Date","values":["2025"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["School of tourism and hospitality management"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10613/28857","https://doi.org/10.25316/IR-20422"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["2025"]},{"key":"dc:description.abstract","label":"Abstract","values":["The purpose of this study is to examine the Fortress of Louisbourg site visitation. Louisbourg is a unique national historic site on Unama’ki (Cape Breton Island). The fortress has seen a decrease in visitation annually throughout recent years; it is unclear why. Using a mixed methods approach, this method of study investigates the current methods of social media and digital tools used by Cape Breton Island tourism stakeholders to promote culture and heritage. The research analysis determined planning must occur months prior to a visitor’s arrival during the peak tourism season when all services are in full operation onsite. The findings also concluded that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances."]},{"key":"dc:title","label":"Title","values":["Time Travel at the Fortress of Louisbourg: The Implications of Social Media and Digital Tools Affecting Visitation of Parks Canada National Historic Sites, Cape Breton Island, Canada"]}]}],"canonical_facts":{"dc:contributor.advisor":["White, Brian, BW"],"dc:creator":["Fiske, Autumn"],"dc:date.accessioned":["2025-07-21T01:01:06Z"],"dc:date.available":["2025-07-21T01:01:06Z"],"dc:date.issued":["2025"],"dc:description":["2025"],"dc:description.abstract":["The purpose of this study is to examine the Fortress of Louisbourg site visitation. Louisbourg is a unique national historic site on Unama’ki (Cape Breton Island). The fortress has seen a decrease in visitation annually throughout recent years; it is unclear why. Using a mixed methods approach, this method of study investigates the current methods of social media and digital tools used by Cape Breton Island tourism stakeholders to promote culture and heritage. The research analysis determined planning must occur months prior to a visitor’s arrival during the peak tourism season when all services are in full operation onsite. The findings also concluded that self-drive routes available through a destination marketing organization website should be incorporated. Self-drive routes entice visitors to explore culture and heritage attractions and help to close large travelling distances."],"dc:identifier.uri":["https://hdl.handle.net/10613/28857","https://doi.org/10.25316/IR-20422"],"dc:language.iso":["en_US"],"dc:subject":["School of tourism and hospitality management"],"dc:title":["Time Travel at the Fortress of Louisbourg: The Implications of Social Media and Digital Tools Affecting Visitation of Parks Canada National Historic Sites, Cape Breton Island, Canada"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T20:49:29Z"}