Promoting Alcoa Fjarðaál as a workplace

In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency.

Authors dc:creator

• Ágúst Halldór Viðarsson 1999-
• Dagur Steinn Guðfinnuson 1999-

Contributors dc:contributor

• Háskólinn í Reykjavík

• Viðskiptafræði
• Fyrirtæki
• Starfsánægja
• Vinnustaðir
• Business administration
• Corporations
• Job satisfaction
• Work environment
• Transparency
• Social media

Language dc:language.iso

en

Handle dc:identifier.uri

http://hdl.handle.net/1946/47659

OAI identifier oai:identifier

oai:skemman.is:1946/47659