{"id":{"repo_id":"reykjavik","oai_identifier":"oai:skemman.is:1946/47659"},"canonical_url":"https://search.dev.ndltd.org/etd/reykjavik/oai:skemman.is:1946/47659","repository":{"repo_id":"reykjavik","name":"Reykjavík University","base_url":"https://skemman.is/oai/request"},"display":{"title":"Promoting Alcoa Fjarðaál as a workplace","abstract":"In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency.","abstract_html":"In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency.","abstract_has_math":false,"creators":["Ágúst Halldór Viðarsson 1999-","Dagur Steinn Guðfinnuson 1999-"],"institution":null,"degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Háskólinn í Reykjavík"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-06-12T09:39:52Z","date_published":"2024-06-12T09:39:52Z","updated_at":"2026-07-27T20:43:09Z","subjects":["Viðskiptafræði","Fyrirtæki","Starfsánægja","Vinnustaðir","Business administration","Corporations","Job satisfaction","Work environment","Transparency","Social media"],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/1946/47659","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Háskólinn í Reykjavík"]},{"key":"dc:creator","label":"Author","values":["Ágúst Halldór Viðarsson 1999-","Dagur Steinn Guðfinnuson 1999-"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2024-06-12T09:39:52Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2024-06-12T09:39:52Z"]},{"key":"dc:date.issued","label":"Date","values":["2024-06-12T09:39:52Z"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Viðskiptafræði","Fyrirtæki","Starfsánægja","Vinnustaðir","Business administration","Corporations","Job satisfaction","Work environment","Transparency","Social media"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/1946/47659"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency."]},{"key":"dc:title","label":"Title","values":["Promoting Alcoa Fjarðaál as a workplace"]}]}],"canonical_facts":{"dc:contributor":["Háskólinn í Reykjavík"],"dc:creator":["Ágúst Halldór Viðarsson 1999-","Dagur Steinn Guðfinnuson 1999-"],"dc:date.accessioned":["2024-06-12T09:39:52Z"],"dc:date.available":["2024-06-12T09:39:52Z"],"dc:date.issued":["2024-06-12T09:39:52Z"],"dc:description.abstract":["In this thesis, the authors investigate what Alcoa could be doing to attract workers to the company. Multiple factors must be considered when designing promotion initiatives for a workplace. The attraction of a company plays a crucial role in the promotion of a company. Looking further into attraction, three facets were found to affect attraction toward a company: Employee satisfaction, generational differences, and social status of a company. It’s not surprising that transparency plays a crucial role in all three facets. After interviewing company representatives and combing through data, five recommendations were made to support initiatives to promote Alcoa as a workplace. All recommendations were made in the spirit of transparency."],"dc:identifier.uri":["http://hdl.handle.net/1946/47659"],"dc:language.iso":["en"],"dc:subject":["Viðskiptafræði","Fyrirtæki","Starfsánægja","Vinnustaðir","Business administration","Corporations","Job satisfaction","Work environment","Transparency","Social media"],"dc:title":["Promoting Alcoa Fjarðaál as a workplace"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T20:43:09Z"}